Authentic Brands Group has appointed Tim Derner, a seasoned Amazon executive, as its new Global Head of Marketplaces. In this role, Derner is tasked with driving growth and expanding Authentic’s marketplace presence worldwide, a key focus for the company’s retail media strategy.
Derner brings over a decade of experience from Amazon, where he held leadership positions including Director of Amazon Fashion and Luxury. His work with Authentic Brands Group is well established; he collaborated closely with the company on marketplace initiatives for brands like Reebok. This background positions him uniquely to lead Authentic’s marketplace expansion efforts.
Marketplaces represent a significant channel for Authentic Brands Group’s brand reach and revenue diversification. According to Matt Maddox, CEO of Authentic Brands Group, marketplaces serve as a “critical engine” for scaling the company’s global brand portfolio. The organization views this move as a step toward a diversified, omnichannel approach that unlocks new market opportunities and drives partnerships across key platforms.
In his new position, Derner will focus on strengthening Authentic’s relationships with major e-commerce platforms, optimizing marketplace strategies, and increasing consumer access to Authentic’s wide array of iconic brands. His knowledge of Amazon’s marketplace dynamics is expected to play a vital role in achieving these objectives.
Reflecting on his appointment, Derner said, “This is an exciting opportunity to leverage marketplaces as a growth platform for Authentic’s brand portfolio. By combining deep marketplace expertise with Authentic’s powerful brands, we aim to enhance consumer reach and drive strong business outcomes.”
Overall, this strategic hire highlights the importance Authentic Brands Group places on marketplaces within the broader retail media ecosystem. The move aims to capitalize on a high-potential channel to scale brand presence and generate incremental revenue in today’s e-commerce-driven market.
