Programmatic audio is underused in retail media. Learn how DSPs and retailers can use dynamic audio creative and first-party data to drive omnichannel revenue.
How DSPs and Retail Media Networks Can Unlock Programmatic Audio with Dynamic Creative Read More »
Chrome’s HTTPS-First policy forces secure delivery for ads and pixels. What retail media networks must do to protect shopper data and modernize adtech.
Chrome’s HTTPS-First: Bolstering Retail Media’s Secure Future Read More »
How Sallie Mae’s Backpack Media uses life stage data and internal alignment to build a commerce media network. Strategic lessons for retail media teams.
What Retail Media Can Learn from Sallie’s Backpack Media Read More »
How Sallie’s Backpack Media applies life-stage predictive data and internal alignment to build a commerce media network. Practical lessons for retail media leaders.
Sallie’s Backpack Media: Lessons for Retail Media from Education Commerce Read More »
Recent senior hires at Zitcha, Tesco Media & Insights, Quantcast and others signal renewed investment and competitive positioning across retail media.
Retail Media Sees Strategic Leadership Shifts: Zitcha, Tesco Media, Quantcast and More Read More »
Vudoo and PubMatic integrate to make shoppable advertising easier to buy, measure and convert across CTV, display and video. Learn how single deal ID, instant checkout and closed-loop measurement help retail media teams link ad spend to sales.
Vudoo and PubMatic Team Up to Scale Shoppable Ads in Programmatic Channels Read More »
AI chatbots are reshaping product search. Why retail media networks still hold the edge and what they must do to adapt and capture ad dollars.
AI’s Impact on Retail Media Search: Threat or Evolution? Read More »
Target grew online sales in Q4 2025 through Roundel retail media, Target Plus marketplace growth and Target Circle 360 loyalty while leveraging stores for fulfillment.
How Target’s Roundel, Target Plus and Circle 360 Drive Online Growth Read More »
Screenverse teams with Dover Fueling Solutions to scale programmatic DOOH across 12,000+ screens and 1,600 locations, unlocking measurable retail media in convenience channels.
Practical takeaways from industry leaders on building retail media networks: organizational change, treating brands as clients, AI-powered stores, and data foundations.
Unpacking Retail Media Realities: From Organizational Shift to AI in Stores Read More »
