A concise executive briefing on retail media trends: first-party data, off-site reach, programmatic access, measurement advances, AI and practical steps for brands and retailers.
The Next Wave in Retail Media: Emerging Trends and Practical Applications Read More »
Inside the award-winning Adidas x DICK’S Media campaign: sensor-enabled Lift N’ Learn displays that converted product pickups into measurable engagement and a 39% sales lift.
Omnicom moved Flywheel and Omni into its Media Group to link commerce media and Omni’s data platform with Acxiom for tighter closed-loop attribution and smarter media investment.
Omnicom Brings Flywheel and Omni into Media Group: Retail Media Impact Read More »
How Colgate UK used Amazon Marketing Cloud and machine learning to convert Amazon ad spend into predictable growth: precision targeting, better ROAS, and new-to-brand gains.
How Colgate Built a Predictable Growth Engine on Amazon with AMC and Machine Learning Read More »
A practical framework from Tractor Supply for building retail media networks that target niche rural shoppers using first-party data and closed-loop measurement.
Tractor Supply’s Retail Media Blueprint for Niche Audiences Read More »
Roger Dunn on commerce media’s rapid growth, AI-led shifts, measurement gaps and why incrementality and full-funnel integration must guide brand strategies.
The State of Commerce Media: Growth, AI, and the Road to Measurement Read More »
Publishers report higher conversions despite falling traffic. Practical steps for retail media networks to focus on intent, product data, and retailer partnerships.
Publishers Shift to Conversions: Lessons for Retail Media Networks Read More »
Trainline supplies anonymized travel transaction data to WPP’s Open Intelligence for Commerce via InfoSum, giving clients privacy-safe AI-driven audience insights across the UK, Italy, France and Spain.
Trainline Strengthens WPP’s AI Platform with Major First-Party Data Deal Read More »
How Netflix’s renewed ad focus and the IAB’s AI commerce guidelines reshape retail media strategy, measurement and AI investments.
Key Shifts in Retail Media: Netflix’s Ad Push and the IAB’s AI Commerce Rules Read More »
How Generative Engine Optimization (GEO) shifts retail product discoverability toward AI recommendations and why structured product data is the winning asset.
Generative Engine Optimization: AI’s New Rule for Retail Media Read More »
