Commerce Media

How Generative Engine Optimization (GEO) shifts retail product discoverability toward AI recommendations and why structured product data is the winning asset.

Tesco Media has launched premium video placements across homepage and in-aisle environments. Diageo and PepsiCo are testing formats that marry brand storytelling with measurable purchase outcomes.

Retail media replaces the traditional marketing funnel by linking exposure to sales. Learn how AI and outcome-based measurement are driving commerce growth.

Move retail media from channel silos to journey-centric strategies. Learn how travel retail, data integration, AI and orchestration create connected commerce experiences.

Retail media leaders should build and own AI shopping experiences now. Learn how on-site agents, new ad formats, and operational alignment create media advantage.

How David’s Bridal turned first-party wedding data, AI and creator networks into a retail media and commerce platform that reaches brides and brands.

GoWit and Futura DDB launch an AI-first retail media partnership in the Adriatic, boosting omnichannel campaigns, first-party data monetization and scalable ad operations.

IAB CEO David Cohen warns retail media’s boom may stall without standardization. Learn which specs need alignment and how common standards unlock scale and efficiency.

AI-driven discovery, shoppable social content, and predictive personalization are reshaping retail media. Practical steps for advertisers, brands, and retailers.

Recent senior hires at Zitcha, Tesco Media & Insights, Quantcast and others signal renewed investment and competitive positioning across retail media.