Programmatic

2026 reshapes retail media: in-store networks, performance TV, first-party data and new revenue paths from 3P marketplaces. A concise roadmap for brands and RMNs.

Australia’s programmatic market is set for rapid growth. Read a concise expert take for retail media networks on data, CTV, mobile, privacy and the road ahead.

As shoppable ads move to social and CTV, RMNs face an attribution gap. Learn the measurement tactics RMNs must adopt to prove ROI and compete with Amazon.

Why brands are shifting retail media off-site, which channels and targeting deliver ROI, and how teams must adapt measurement, data and AI to capture full-funnel value.

How AI is shifting retail media from broad reach to predictive personalization for Black Friday 2025. Practical steps for brands to plan ad spend, inventory, and campaign strategy.

Five concise retail media predictions for 2025 and beyond: ad spend trends, first-party data, omnichannel expansion, measurement advances, and what brands must do next.

Explore the trust issues in Amazon Ads, focusing on DSP biases and Amazon’s efforts to improve transparency through tools like Amazon Marketing Cloud for advertisers.

Discover how AI and sensor technology enable real-time, privacy-compliant retail media in physical stores. Learn their role in driving sales uplift and omnichannel integration.

Explore how retail media networks can overcome data silos, articulate unique value propositions, and leverage AI to thrive amid programmatic consolidation in retail media.