Programmatic

MrBeast’s Vyro turns creator partnerships into programmatic, measurable campaigns. Learn what retail media networks must build to link creators, first-party data and attribution.

Top retail media trends for Q3/Q4 2026: RMNs expand off-site reach, first-party data powers personalization, measurement advances and practical steps for brands.

Retail media faces mounting ROI pressure and data shifts. Read practical pivots retailers and brands can use to secure sustainable, measurable growth.

Retail media faces a reckoning. Read four practical steps retailers, brands and agencies can take to stabilize growth, improve measurement and prove ROI.

How retail media is shifting around first-party data, measurement and AI. Actionable steps for brands and retailers to adapt and win.

A concise guide to retail media’s rise, how first-party data drives brand performance, and the key trends shaping the next phase of retail media.

Bec Penn leaves as Head of Product at Coles 360 while Coles CTO also departs. Read an analyst view on data, programmatic inhousing and AI shaping retail media.

By 2026 retail media will move away from traditional programmatic toward AI-driven, direct retailer-brand deals. Learn why agentic AI, AdCP, and in-housing promise 10-20% cost savings, tighter control, and stronger brand relationships.

Yassir’s acquisition of French programmatic firm Kawarizmi pairs first-party demand signals with cross-channel programmatic reach. What marketers in EMEA need to check.

Programmatic audio is underused in retail media. Learn how DSPs and retailers can use dynamic audio creative and first-party data to drive omnichannel revenue.