Retail media is moving from pilot to core media. Quick actions for brands and retailers on data partnerships, measurement and programmatic readiness.
Retail Media Spend Shifts: What Brands Must Do for Q3 Read More »
Supply chain data is becoming a core signal for retail media personalization. Read concise, actionable guidance for retailers and brands.
How Supply Chain Data Is Powering Retail Media Personalization Read More »
UNFI extended its Whole Foods distribution deal through 2032 and launched a national retail media network with Swiftly to bring ad tech to independent grocers.
UNFI’s Play: Distribution Scale Meets Retail Media with Swiftly Read More »
Stop measuring European retail media against the US. Learn why market fragmentation, GDPR, shopper habits and local competition demand tailored retail media strategies.
Rethinking Retail Media Strategy: Why Europe Needs Its Own Playbook Read More »
Practical guide for convenience and dollar retailers to build scalable, differentiated retail media networks with technology and data best practices.
Building Lasting Retail Media Networks in Convenience and Dollar Retail Read More »
Retail media is shifting from a gold rush to performance-first spending. Practical guidance for brands, RMNs and agencies on ROI, agile planning and AI.
The New Era of Retail Media: Accountability and Strategic Growth Read More »
How programmatic in-store advertising, first-party data activations and marketplaces are shifting retail media strategies. Practical takeaways for RMNs and brands.
Retail Media’s Latest Plays: Driving Reach and Personalization Read More »
Discover how unified ranking and an optimization layer drove 78% ad revenue growth without adding slots, improving conversion value and CTR while protecting shopper experience.
Maximize Retail Media Revenue Without Adding Ads: Unified Ranking That Scales Read More »
MediaMarktSaturn and One Tech Group expand in-store retail media to eight European markets — 738 stores, 53,672 screens and 68M weekly contacts, with programmatic booking via SSP1.
How API-native infrastructure lets retailers use first-party data, real-time ad decisioning, and custom monetization to drive higher revenue, ROAS and conversions.
Scaling Retail Media: The Power of API-Native Infrastructure Read More »
