Retail Media

Discover how unified ranking and an optimization layer drove 78% ad revenue growth without adding slots, improving conversion value and CTR while protecting shopper experience.

MediaMarktSaturn and One Tech Group expand in-store retail media to eight European markets — 738 stores, 53,672 screens and 68M weekly contacts, with programmatic booking via SSP1.

How API-native infrastructure lets retailers use first-party data, real-time ad decisioning, and custom monetization to drive higher revenue, ROAS and conversions.

Mondelez’s Andrew Lederman warns retail media cannot build brands alone. Practical advice on measurement, budget allocation and retailer-brand alignment.

How multi-retailer apps and digital aggregators capture pre-purchase intent and let brands activate high-value off-site retail media audiences.

Discover how closing loyalty data gaps can lift RMN revenue and CPMs. Learn which data blind spots matter and how mobile data fills the customer view.

Retail media is expanding into stores, but hard-to-use offers leave $42 billion on the table. Lessons from Dollar General, Instacart and Amazon on frictionless redemption.

Works Media Group targets underserved B2B retail audiences. Founders Peter Zavecz and Ed Couche launch Agworks, Tradeworks and Repworks with Elders.

IAB warns: too many undifferentiated retail media networks will not survive. Learn the strategic moves retailers must take to win national brand dollars and weather consolidation.

Kroger’s integration with YouTube via DV360 creates SKU-level measurement, programmatic workflow and creative reach that attract national brand budgets to retail media.