Retail Media

Mondelez’s Andrew Lederman warns retail media cannot build brands alone. Practical advice on measurement, budget allocation and retailer-brand alignment.

How multi-retailer apps and digital aggregators capture pre-purchase intent and let brands activate high-value off-site retail media audiences.

Discover how closing loyalty data gaps can lift RMN revenue and CPMs. Learn which data blind spots matter and how mobile data fills the customer view.

Retail media is expanding into stores, but hard-to-use offers leave $42 billion on the table. Lessons from Dollar General, Instacart and Amazon on frictionless redemption.

Works Media Group targets underserved B2B retail audiences. Founders Peter Zavecz and Ed Couche launch Agworks, Tradeworks and Repworks with Elders.

IAB warns: too many undifferentiated retail media networks will not survive. Learn the strategic moves retailers must take to win national brand dollars and weather consolidation.

Kroger’s integration with YouTube via DV360 creates SKU-level measurement, programmatic workflow and creative reach that attract national brand budgets to retail media.

Creator content is becoming central to retail media. See how retailers use sales data to select creators, measure conversions and drive measurable brand ROI.

Retail media is poised for $69B by 2026, yet tech fragmentation, weak measurement and poor customer focus block ROI. Practical questions and steps for clarity.

Discover how AI is moving from back-end tooling to frontline retail media—powering targeting, dynamic creative, personalized storytelling and measurable ROI.