Retail Media

Why retail media must move beyond transactional buys. Strategies from Macy’s and industry leaders on measurement, AI, real-time signals, CTV, and trust.

Explore how retail media is evolving, the benefits for brands and retailers, and practical steps to win with first-party data, measurement, privacy, AI, and omnichannel reach.

Offsite retail media is growing fast. Practical steps for RMNs and advertisers to solve measurement, attribution, and campaign integration so offsite spend drives measurable sales and national reach.

Edeka launches the Retail Media Alliance, unifying 5,000+ displays across 3,300+ stores to simplify nationwide in-store advertising and programmatic DOOH.

As retail media networks multiply, brands must shift from blanket presence to outcome-led investment, prioritizing first-party data and closed-loop attribution to protect ROI.

Albertsons’ Liz Roche says retail media needs a multi-metric approach. Read why ROAS falls short, how iROAS varies, and why standardization and in-store media matter.

A pragmatic guide for brands and retailers to capture in-store retail media growth, fix measurement gaps, break silos, and allocate the next retail media dollar.

A concise overview of how omnichannel reach, AI, first-party shopper data and privacy-first targeting are reshaping Retail Media Networks for measurable growth.

How retail media networks and brands can use first-party data to improve targeting, measurement and ROI in a cookieless world. Practical steps for immediate action.

IAB CEO David Cohen warns retail media could stall without common standards for creative, measurement and reporting. What networks and brands must do next.