Retail media is shifting from scale to measurable outcomes. Learn where accountability, CTV, in-store activation, AI and first-party data fit for marketers.
Retail Media’s Next Chapter: Accountability and Innovation Read More »
Practical guidance for brands and retailers on retail media attribution. Understand major measurement hurdles and foundational principles for clearer, more actionable insights.
The Evolving Maze of Retail Media Attribution: Overcoming Measurement Challenges Read More »
How Mattel used Vudoo shoppable video, Tubi QR second-screen and DSP targeting to drive add-to-cart and sales lift on CTV. A practical blueprint for brands.
Mattel Turns CTV Ads Into Shoppable Retail Media Read More »
OpenX unveils The Intelligent SSP, a cloud-native, AI-driven rebrand focused on supply path clarity, data quality, and privacy. What this means for retail media networks and brand advertisers.
OpenX Rebrands as “The Intelligent SSP”: What Retail Media Networks Should Know Read More »
How retail media networks and brands can act fast on celebrity-driven search spikes to convert intent with on-site ads, shoppable content and compliant rapid activations.
Royal Ripples: How Retail Media Can Move Fast on Sudden Cultural Spikes Read More »
Why Retail Media Networks will capture reallocated World Cup ad budgets in 2026 — measurable, performance-driven activations tied to immediate purchase.
FIFA World Cup 2026: Why Retail Media Is the Strategic Ad Spend Winner Read More »
How brands use retail media and first-party data to sequence discovery, consideration and conversion, and measure outcomes across social, search and commerce.
Orchestrating Digital Journeys: Retail Media from Discovery to Purchase Read More »
How Sallie Mae’s Backpack Media uses life stage data and internal alignment to build a commerce media network. Strategic lessons for retail media teams.
What Retail Media Can Learn from Sallie’s Backpack Media Read More »
Google’s VRC Non-Skip ads are now global. Learn how CTV-focused, AI-optimized non-skippable video can increase reach and ad efficiency for retail media teams.
Google’s VRC Non-Skip Ads Go Global: Strategic Guide for Retail Media Read More »
Move retail media beyond last-click. Learn a practical full-funnel measurement approach using first-party data, longitudinal tracking, MMM, MTA and outcome KPIs.
Full-Funnel Retail Media Measurement: From Last-Click to Lifetime Value Read More »
