Strategic Alliance Formed
Swiss advertising sales house Goldbach Group and AdTech platform GoWit have entered a strategic partnership focused on advancing retail media solutions within Switzerland. This collaboration aims to build a comprehensive retail media ecosystem by combining Goldbach’s extensive market knowledge with GoWit’s self-serve, omnichannel platform technology.
Combining Strengths for Market Growth
The partnership leverages GoWit’s advanced technology stack, which provides retailers and brands with tools for activating first-party data across multiple channels. Goldbach contributes its deep understanding of the Swiss advertising landscape, enabling locally relevant retail media campaigns. Together, they plan to accelerate adoption and execution of retail media strategies, offering more efficient and scalable solutions.
According to Goldbach, joining forces with GoWit allows for a platform approach that connects retailers, brands, and media agencies within a unified ecosystem. GoWit’s CEO highlighted the value of Goldbach’s regional presence and expertise, which complements the company’s technology-driven approach to retail media activation.
Significance for the Swiss Market
This partnership addresses the growing demand for data-driven retail media in Switzerland. By integrating platform technology and local market insights, Goldbach and GoWit position themselves to meet the evolving advertising needs of Swiss retailers and brands. The alliance is expected to enhance the efficiency of retail media investments, enabling more precise targeting and improved measurement capabilities.
Given Switzerland’s strategic position in Europe, this collaboration may set a precedent for future retail media partnerships in the region, contributing to the broader development of retail advertising ecosystems.
