Retail Media Network Features Detailed
Coborn’s, a regional grocery retailer in the US, has announced a partnership with retail media technology firm DIGITS to launch a retail media network (RMN) in 2025. This new RMN will provide multiple advertising capabilities designed to serve both on-site and off-site marketing needs.
The planned features of the RMN include on-site digital display advertising and off-site first-party programmatic campaigns, which leverage Coborn’s customer data to target shoppers outside the retailer’s own channels. Additionally, Coborn’s will offer targeted email marketing, digital coupons, and in-store activations to engage customers throughout their purchase journey. Further media capabilities will include sponsored search and social advertising options to extend reach across key platforms. The rollout is expected to continue evolving into 2026, incorporating advanced ad products and integrations.
Significance for Regional Retailers
This partnership marks a strategic move for regional grocery retailers like Coborn’s, who have historically faced challenges competing with larger chains in retail media. By collaborating with DIGITS to build a proprietary RMN, Coborn’s aims to increase advertising revenue streams while providing brand partners with more precise targeting and multi-channel ad solutions.
The combination of digital, in-store, search, and social advertising within a single retail media network allows regional grocers to offer comprehensive marketing programs that can rival those of national players. Coborn’s initiative signals growing recognition of the potential for regional chains to leverage their customer data and local shopper insights through dedicated media platforms.
The Coborn’s and DIGITS partnership points toward increasing diversity in the retail media landscape, as more regional players prepare to deploy technology-driven RMNs tailored to their markets.
