HelloStudio: Powering Personalized Campaigns
In April 2025, Very Media Group introduced HelloStudio, a pioneering creative studio designed to merge rich customer data with innovative content creation. HelloStudio represents a new model for retail media, focusing on embedding diverse customer insights directly into the creative process to produce tailored, multichannel campaigns.
By drawing on data from over 4.4 million active customers and 1.4 million daily site visits, HelloStudio transforms complex information—ranging from personal and shopping habits to financial indicators—into vivid, context-aware messaging. For instance, product recommendations adjust to life milestones such as relocating or parenthood, while weather patterns influence promotional offers for seasonal items. Financial data, including credit thresholds, helps segment product tiers for maximum relevance.
This data-driven creative approach extends across various channels including email marketing, social media, and web platforms, ensuring campaigns resonate deeply with individual consumers. The result is highly personalized content that speaks directly to customers’ current needs and circumstances.
Benefits for Brand Partners
Brands collaborating with Very Media Group and HelloStudio experience notable improvements in key performance metrics. The integration of data and creativity fosters campaigns that achieve higher return on ad spend (ROAS), increased sales, and enhanced social media engagement. Several major household brands have reported substantial growth attributed to these bespoke, insight-led strategies.
Very Media Group’s distinctive model moves beyond traditional retail media by using a comprehensive range of customer data to craft uniquely tailored experiences. HelloStudio’s seamless end-to-end service from data analysis to creative execution establishes a competitive edge, making Very Media Group a leader in the evolution of retail media partnerships.
For retail professionals and brand strategy experts aiming to leverage data for marketing effectiveness, Very Media Group’s HelloStudio exemplifies how integrating deep customer insights with dynamic creativity can drive meaningful business outcomes.
