Ace Hardware Unveils RedVest Media Network
Ace Hardware has introduced RedVest Media, its new retail media network designed to offer brand partners targeted advertising solutions across multiple channels. The network aims to connect advertisers with a vast and engaged customer base, providing an integrated platform for retail media advertising within the home improvement sector.
Comprehensive Platform and Strategic Reach
RedVest Media operates in partnership with Epsilon Retail Media, leveraging their capabilities to deliver full-funnel advertising opportunities. The platform offers a diverse range of advertising services including onsite premium ads, email and push messaging, in-store signage, and offsite programmatic advertising such as display, video, connected TV (CTV), and mobile campaigns.
Additionally, RedVest Media supports compatibility with leading retail media platforms such as Pacvue, Flywheel, and Skai, enabling brand partners to integrate their campaigns with existing tools seamlessly.
With access to over 5,000 Ace Hardware stores nationwide and a sizable loyalty program member base, brand advertisers gain significant audience reach. This positions RedVest Media as a powerful channel for brands focused on the home improvement and hardware market segments to engage customers at both local and national levels.
A Helpful Approach to Brand Engagement
RedVest Media is designed to provide brands with robust data and actionable insights, facilitating measurable results and optimizing campaign performance. This data-driven approach supports advertisers in targeting specific audiences effectively and evaluating return on investment across various advertising channels.
Molly Hjelm, speaking on behalf of Ace Hardware, highlights the network’s philosophy as being ‘helpful to vendors in a new way’ rather than simply competing with other retail media networks. This ethos emphasizes collaboration and support for brand partners in achieving their marketing objectives.
By launching RedVest Media, Ace Hardware strategically enters the expanding retail media landscape with a thoughtful approach that combines comprehensive advertising options, extensive reach, and integrated technology. This positions the company as a notable player offering valuable opportunities for brands aiming to connect with home improvement consumers.
