reo Appoints JJ Eastwood to Lead Product, Data, and Technology
reo, powered by oOh!media, has announced the appointment of JJ Eastwood as its new Director of Product, Data, and Technology. This strategic move underscores reo’s ambition to scale its retail media capabilities across Australia and New Zealand (ANZ), a region witnessing rapid growth in retail media networks and advertising technologies.
A Strategic Hire for an Evolving Market
Eastwood’s Proven Track Record
JJ Eastwood brings extensive experience to reo, with a strong background in building and scaling retail media networks. He was a founding leader at Carousell Media Group and held senior roles at Rakuten Advertising and eBay Australia. His expertise spans programmatic advertising, data strategy, and product development, making him well-positioned to support reo’s growth in the competitive ANZ retail media landscape.
Driving reo’s Vision for Omnichannel
Andrew Every, CEO of reo, highlighted the importance of Eastwood’s role in advancing the company’s AdTech capabilities and data-driven targeting. Eastwood will lead efforts on developing a comprehensive data roadmap, closed-loop measurement, and scalable omnichannel advertising solutions. “Our goal is to deliver smarter, more connected retail media experiences that drive value for our retail and brand partners,” said Every. Eastwood added, “reo’s established national footprint and data innovation offer a unique platform to evolve how retailers engage shoppers across multiple channels.”
The Future of Retail Media in ANZ
Eastwood views this appointment as a step towards industry consolidation, improved measurement techniques, and the unlocking of true omnichannel advertising in retail media. He noted that as retail media matures in ANZ, networks will increasingly integrate data platforms and programmatic capabilities to provide more precise targeting and impactful campaign insights.
This leadership hire signals reo’s intention to remain a frontrunner in the evolving retail media market, providing competitive solutions to brands and retailers alike. The move reflects broader trends in the sector, highlighting how data sophistication and omnichannel strategies are becoming essential to success.
Overall, JJ Eastwood’s arrival at reo represents a decisive commitment to driving forward innovation in the ANZ retail media space, setting new standards for product development, data utilization, and technology integration.
