Jivox Introduces DaVinci Commerce to Transform Retail Media
Jivox has launched DaVinci Commerce, an AI-native platform designed to bring speed, scale, and efficiency to retail media campaigns. By combining advanced artificial intelligence capabilities, DaVinci Commerce addresses the growing demand for personalized advertising within commerce media networks (CMNs) and retail media networks (RMNs). The platform is positioned to help brands and retailers meet the evolving expectations of today’s digital shoppers.
Adapting to the AI Shopping Revolution
Consumer behavior is rapidly shifting as AI-powered shopping agents gain popularity, providing a more interactive and direct shopping experience. Platforms like Google’s AI Mode, ChatGPT, and Perplexity showcase how agentic AI enables shoppers to ask questions, receive tailored product suggestions, and complete purchases faster. For brands and CMNs, this shift represents a new frontier for engaging customers through commerce media campaigns that align with AI-driven shopping preferences.
Powering Campaigns with Generative and Agentic AI
Automated Creative and Compliance
DaVinci Commerce uses Generative AI to automate creative production at scale. This includes generating dynamic ads with SKU-specific images and copy while ensuring compliance with brand and retailer guidelines. By streamlining creative workflows, the platform reduces production costs and accelerates campaign rollout times, making it easier for teams to respond quickly to market demands.
Intelligent Performance Optimization
Agentic AI drives sophisticated personalization and product recommendations throughout campaigns. It facilitates conversational product discovery, improving customer engagement and boosting conversion rates. The platform’s AI continuously optimizes ad performance, ensuring campaigns deliver relevant messages that resonate with target audiences and enhance return on ad spend (ROAS).
Demonstrable Impact and ROI for Brands
A recent implementation with an alcoholic beverage brand demonstrated DaVinci Commerce’s tangible benefits. The platform reduced creative production costs by over 40% and accelerated campaign development cycles by 30%. These efficiencies translated to measurable sales growth and precise closed-loop attribution, delivering clear visibility into ROAS and campaign effectiveness.
A New Standard for Commerce Media Campaigns
By integrating Generative and Agentic AI, Jivox DaVinci Commerce sets a new benchmark for commerce media campaigns. It allows brands and retail media networks to launch campaigns faster while maintaining compliance and achieving accountable results. As AI continues to shape consumer shopping behavior, platforms like DaVinci Commerce provide the tools needed to stay competitive in the evolving retail media landscape.
