Unified Commerce & Digital Foundations
Retailers continue investing in unified commerce solutions to create seamless customer journeys and improve operational flow. Everlane’s full migration to Shopify illustrates a shift towards scalable e-commerce platforms, while All4Running leverages Sitoo’s point-of-sale technology for integrated in-store and online experiences. Dobbies Garden Centres positions itself with Adyen’s unified payments and loyalty systems, ensuring cohesive transactions across channels.
Onsite Retail Media Innovation
The retail media landscape is adapting with strategic partnerships that amplify advertiser reach and optimize sponsored ad campaigns. Criteo’s integration with Google Search Ads 360 introduces greater flexibility for retailers, enabling access to diverse brand budgets and more impactful product promotion on retailer properties.
Intelligent Operations & Last-Mile Delivery
Automation and data analytics are transforming supply chain efficiency and delivery speed. Walmart’s deployment of automated perishable distribution centers streamlines freshness management, while Ace Hardware’s collaboration with DoorDash facilitates on-demand delivery options. Additionally, Żabka Polska employs In-Pulse analytics to gain consumer insights, improving operational responsiveness.
Strategic Implications for Retail Media Insiders
These technological shifts call for retail media strategies that align closely with advancing commerce platforms, leverage enriched consumer data, and integrate frictionless logistics. Harnessing these developments enables retail media professionals to optimize campaign targeting, foster brand loyalty, and improve ROI in an increasingly connected retail environment.
