Perion and Albertsons Media Collective Partner for First-Party Audience Activation
Perion and Albertsons Media Collective have announced a strategic partnership aimed at enabling advertisers to utilize Albertsons’ first-party purchase data through Perion’s advanced advertising formats. This collaboration brings together Albertsons Companies’ robust retail data with Perion’s expertise in display and Digital Out-of-Home (DOOH) advertising, targeting consumers more effectively throughout their purchase journeys.
Unlocking Targeted Reach Across Display and DOOH
The partnership activates an audience of over 100 million verified Albertsons shoppers, integrating data-driven insights across display and DOOH channels. Advertisers can connect with consumers from on-the-go moments near physical stores via DOOH to engaging digital display experiences online, ensuring consistent messaging aligned with consumer behavior and purchase intent.
Capabilities include the delivery of localized offers tailored to shopper preferences and robust measurement tools that provide transparency into campaign performance. This comprehensive approach supports advertisers in accurately reaching and influencing their target audiences throughout the shopping funnel.
Strategic Benefits for Advertisers in Retail Media
Advertisers gain access to high-quality first-party data combined with Perion’s innovative ad technologies, offering precision targeting and measurable outcomes at scale. The integration of Albertsons’ purchase insights with Perion’s display and DOOH formats drives deeper consumer engagement and improved return on ad spend.
This partnership underscores the growing importance of unifying retail data with impactful media channels, enabling brands to create new revenue opportunities and build confidence in retail media investments.
