Grocery TV Strengthens Leadership to Accelerate In-Store Retail Media Growth
Strategic Hires Bolster Platform Capabilities
Grocery TV has added three senior leaders to advance its in-store retail media platform and expand commercial reach. The appointments target the three pillars that determine success in physical-store advertising: retailer relationships and rollouts, media monetization, and technology scale.
New Leaders for Retail Partnerships, Media Sales, and Technology
Neil Murphy joins to lead retailer expansion and network roll-out. Murphy brings direct experience building retailer programs and managing the operational complexity of large deployments, shortening the path from pilot to full-store availability.
Steve Sapp will focus on maximizing brand and agency media investments. Sapp’s background in media sales and agency partnerships supports clearer commercial packages, improved campaign performance and stronger measurement frameworks for advertisers.
Chris Lee takes responsibility for engineering, product and data. As a technology leader, Lee will drive platform reliability, product roadmaps and the data integrations required for attribution and real-time reporting.
Driving the Evolution of In-Store Media
These hires address industry demands for speed, repeatable execution and measurable outcomes. Retailers gain a partner able to scale networks with predictable operations. Brands and agencies gain more robust buying options and clearer proof of return on investment.
More broadly, the leadership expansion signals a shift in the in-store retail media category from experimental pilots toward commercial maturity. By combining retailer-facing know-how, media sales expertise and a stronger technology backbone, Grocery TV is positioning itself to reduce execution friction and deliver performance at scale.
For retailers, advertisers and technology providers, the move underscores growing market confidence that in-store media can be a measurable, scalable complement to digital channels.
