MediaMarktSaturn & One Tech Group Boost European In-Store Retail Media Reach
MediaMarktSaturn has expanded its in-store retail media network across eight European markets in partnership with One Tech Group, bringing programmatic point-of-sale inventory to advertisers at scale. The move makes the retailer’s in-store screens available for centralized campaign management and programmatic buying across multiple countries.
Broadening European Footprint and Scale
The roll-out extends an offering that began in Germany and Spain to include Austria and Switzerland, with Turkey added from April 1 and Belgium, Luxembourg and Hungary from May 1. The combined network now covers approximately 738 stores, 53,672 screens and an estimated 68 million weekly contacts.
Advanced Programmatic Capabilities for Advertisers
Advertisers can manage campaigns centrally via One Tech Group’s ad server and buy inventory programmatically through SSP1. The supply-side integration connects to major demand-side platforms including The Trade Desk, Active Agent, Hawk, Adform and StackAdapt. That setup enables precise targeting at the point of sale, alignment of in-store messaging with digital audience logic and seamless inclusion of POS impressions within omnichannel buys.
Industry Leaders Comment on Strategic Impact
“We are making point-of-sale reach actionable across European markets,” said Boris Prondzinski of MediaMarktSaturn, describing the upgrade to the retailer’s media capabilities.
Daniel Siegmund of One Tech Group added, “This partnership strengthens a channel for brands to reach shoppers at critical moments and offers a single platform for campaign management across countries.”
What It Means for Advertisers
The expanded network offers a direct route to tech-oriented shoppers in-store, tighter measurement across physical and digital touchpoints and the ability to execute programmatic strategies in a retail environment. For brands and media buyers, the announcement signals growing maturity of in-store retail media as part of omnichannel media plans and a larger addressable inventory pool across Europe.
Retail Media Insiders will continue to track inventory availability, measurement options and DSP connectivity as campaigns begin to run across the enlarged MediaMarktSaturn footprint.
