The partnership between Advertima, Adtrac and PADS4 converts passive digital signage into a measurable retail media channel that mirrors online ad performance. By combining audience intelligence, ad orchestration and flexible playback, the collaboration addresses a persistent gap: how to target, measure and monetize in-store impressions with the rigor advertisers expect from digital campaigns.
Bridging Online Ad Performance with Physical Stores
How Audience AI Drives Targeted Ads
Advertima applies computer vision and AI to anonymously detect audience attributes such as count, attention and broad demographics. Those signals create real-time audience segments at the screen level, letting brands buy exposure based on verified impressions rather than vague estimates.
Real-time Orchestration for Dynamic Content
Adtrac handles ad decisioning and measurement, mapping audience data to creative and bidding logic. PADS4 supplies the playback engine and content management to execute campaigns across networks of displays. Together they enable rules-based, dynamic delivery so creative, price promotions and inventory messaging change according to who is in front of the screen.
The Impact for Retailers and Brands
Measurable Ad Delivery and New Monetization
For retailers this stack converts screens into a revenue source with CPM-style measurement and impression reporting that advertisers recognize. Brands gain campaign-level metrics: viewable impressions, dwell time, and audience profiles, improving targeting and ROI calculations for in-store media buys.
Operational benefits include centralized campaign orchestration, transparent billing, and the ability to shift from static sponsorships to programmatic, performance-driven media buys. The approach also supports privacy-forward deployment by processing video at the edge and reporting aggregate signals.
The Future of In-Store Advertising
This partnership signals a broader convergence between retail media and digital signage: systems that once only displayed content are becoming measured media channels. Expect more networks to adopt impression-driven pricing, tighter brand measurement, and cross-channel attribution that links in-store exposure to online conversions.
For CMOs, retail media heads and media buyers, the message is clear: in-store screens can now be bought, measured and optimized like other programmatic channels. The commercial upside is new revenue for retailers and more accountable reach for brands.
