Criteo and DoorDash Partner to Boost Retail Media Reach
Broadening Access for Brands and Agencies
Criteo, a global leader in commerce media, has entered a multi-year partnership with DoorDash, the prominent on-demand delivery platform. This collaboration aims to expand retail media access for brands and agencies by integrating Criteo’s demand-side platform with DoorDash’s rapidly growing delivery ecosystem. Together, they provide advertisers with new channels to connect with consumers across grocery, convenience, and consumer packaged goods (CPG) categories.
Criteo will leverage its advanced technology to power exclusive Sponsored Product, Sponsored Brands, display, and video ad formats across DoorDash’s platform. This enables advertisers to engage customers not only on DoorDash’s marketplace but also off-site via Criteo’s global programmatic capabilities. The combination opens avenues to address consumers along their full purchase journey from discovery to point of sale, increasing the effectiveness of retail media campaigns.
Impact on the Commerce Ecosystem
The alliance between Criteo and DoorDash fosters greater connectivity within the fragmented retail media landscape. By merging Criteo’s expertise in retail media demand with DoorDash’s diverse delivery footprint, brands gain access to new audiences in grocery stores and convenience locations previously challenging to reach through digital advertising.
This partnership represents a significant step toward the defragmentation of retail media buying by offering a streamlined platform for brands and agencies to manage campaigns that span both onsite and offsite channels. It also positions both companies as key players in the expanding commerce ecosystem, responding to advertisers’ evolving needs for precise targeting and measurable outcomes.
Overall, the Criteo and DoorDash collaboration unlocks fresh opportunities within retail media, driving increased retail sales impact for brands and enhancing consumer experiences through relevant advertising at critical purchase moments.
