Unprecedented Scale and Integrated Touchpoints
Bridging Physical and Digital Reach
FairPrice Group (FPG) has introduced FPG ADvantage, Singapore’s largest omnichannel retail media network. This platform connects brands with consumers through an expansive array of physical and digital touchpoints. FPG ADvantage’s network covers supermarkets, convenience stores, pharmacies, and food courts, augmented by digital assets such as the FPG app, in-store digital screens, and innovative smart carts.
With access to over 1.7 million app users and more than 2 million members under the Link Rewards loyalty program, the network offers brands unprecedented reach across multiple everyday consumer environments. This integrated approach allows advertisers to engage shoppers both online and offline with tailored messaging.
Driving Measurable Performance for Brands
Closed-Loop Attribution and Proven Impact
FPG ADvantage stands out for its strong focus on measurable outcomes and return on advertising spend (ROAS). Through strategic partnerships with industry leaders Meta and The Trade Desk, it offers closed-loop attribution, enabling brands to track the direct impact of their campaigns on purchase behavior seamlessly across channels.
A notable example includes the Nestlé Milo campaign, which achieved a 42 times omnichannel ROAS and a 30% uplift in sales. This case study demonstrates the platform’s ability to provide advertisers with transparent and quantifiable results, reinforcing the effectiveness of combining diverse retail assets with data-driven targeting and measurement.
Shaping the Future of Retail Media in Southeast Asia
As retail media in Southeast Asia is projected to grow to US$4.7 billion by 2030, FPG ADvantage positions itself at the forefront of this expansion. By integrating offline and online channels underpinned by extensive loyalty data and advanced attribution methods, it sets a new benchmark for retail media networks in the region.
FPG ADvantage’s comprehensive ecosystem in a dense market such as Singapore provides a scalable model that other Southeast Asian markets may emulate. Its data-driven, omnichannel capabilities present a compelling value proposition for CPG brand marketers and retail media professionals seeking effective and accountable advertising solutions.
