Hanshow recently participated in the 2025 CGF Global Summit, where the company showcased its integrated solutions designed to transform physical stores into dynamic retail media networks. Their presentation and panel participation highlighted the role of in-store technologies in bridging the gap between digital and physical retail media ecosystems.
At the “Future Store” showcase, Hanshow presented a range of digital retail solutions including electronic shelf labels (ESLs), smart shopping carts, and digital displays. These technologies serve as essential tools to convert store shelves and interior spaces into media channels capable of delivering targeted advertising and synchronized messaging. The panel led by Hanshow featured leading voices from Albert Heijn and Havas Media and explored how artificial intelligence, the Internet of Things, and retail media networks are reshaping the retail experience. The discussion emphasized the importance of retailer, brand, and media agency collaboration in advancing in-store retail media.
The significance of Hanshow’s approach lies in its ability to bring data-driven content directly into the physical store environment. By integrating ESLs, smart carts, and digital signage, retailers and brands can engage consumers seamlessly across their online and offline journeys. This unified messaging strategy allows for precise targeting, better measurement, and greater value creation within retail media networks. The collaboration among stakeholders ensures that retail media campaigns are more effective, relevant, and connected to consumer behavior in-store.
Hanshow’s participation in the CGF Global Summit underscores its commitment to enabling the next generation of retail media through technology that integrates AI and IoT. With a focus on collaboration across retailers, brands, and agencies, Hanshow’s solutions contribute to the evolving landscape of in-store retail media, positioning physical stores as an active and measurable part of retail media networks.
