Jeffrey Cohen Joins Skai: A Strategic Move in Retail Media
Jeffrey Cohen, a prominent figure in retail media, has transitioned from his role as Principal Evangelist at Amazon Ads to become the Chief Business Development Officer at Skai, an AI-powered omnichannel advertising platform. This personnel change marks a significant development within the retail media industry, highlighting evolving strategies and intensified competition in omnichannel commerce and advertising technology.
From Amazon Ads to Skai’s Omnichannel Vision
During his tenure at Amazon Ads, Cohen played a pivotal role in shaping retail media strategies within one of the most influential e-commerce ecosystems. His move to Skai reflects a commitment to expanding the boundaries of retail advertising beyond single-channel approaches. Cohen has articulated a vision centered on the convergence of streaming, social commerce, and retail media, emphasizing a data-driven omnichannel reality. Joining Skai allows him to contribute to a platform uniquely positioned to unify disparate channels into one coherent advertising experience, capturing the complexity of today’s consumer journey.
Skai’s Strategic Edge in Commerce Media
Skai offers an AI-powered commerce media platform that integrates search, social, and retail advertising. According to Cohen, the platform’s strength lies in its ability to deliver programmatic, data-driven campaigns across multiple channels, reflecting the interconnected nature of modern commerce. This multidimensional approach differentiates Skai in an increasingly crowded market. Cohen’s expertise is expected to accelerate Skai’s growth trajectory and solidify its role as a key player in omnichannel retail media, capitalizing on AI’s potential for smarter targeting and measurement.
The Future of Connected Commerce: Cohen’s Perspective
Cohen describes this period as the beginning of the “decade of connected commerce media,” where integration and intelligence in advertising platforms will dominate. His mission at Skai focuses on harnessing AI and omnichannel capabilities to create seamless advertising ecosystems that reflect evolving consumer behaviors. This strategic acquisition of talent underscores a broader industry movement towards interconnected retail media solutions, highlighting the increasing value placed on platforms that can unify advertising efforts across diverse digital touchpoints.
Ultimately, Cohen’s transition to Skai not only signals a personal career milestone but also exemplifies the retail media sector’s progression towards highly integrated, AI-driven advertising strategies. For industry professionals, this development reinforces the importance of adopting platforms that deliver comprehensive omnichannel capabilities to meet the demands of today’s complex commerce environment.
