Industry Veteran Ken Kaufmann Joins NexChapter’s Loyalty Team
NexChapter, a leading advisory firm focused on retail media and loyalty, has appointed Ken Kaufmann as Vice President of its Loyalty Practice. Kaufmann’s role emphasizes NexChapter’s commitment to advancing data-driven customer engagement and expanding its influence within grocery and convenience retail sectors.
Deep Experience in Data-Driven Customer Engagement
Ken Kaufmann brings a wealth of expertise grounded in his leadership roles at major retailers like Ahold USA and Rite Aid. Throughout his career, Kaufmann has specialized in leveraging technology and data analytics to build strong, meaningful customer relationships. His background aligns with NexChapter’s focus on applying insight-driven strategies that elevate loyalty programs and retail media networks.
NexChapter’s Vision for Integrated Retail Growth
Art Sebastian, NexChapter’s Founder and CEO, highlights the firm’s approach as practical, innovative, and technology-neutral yet strategically savvy. The company seeks to break down traditional silos between business-to-consumer and business-to-business functions, aiming to synchronize these elements for seamless retail experiences. Kaufmann echoes this philosophy, emphasizing the importance of integrated solutions that deliver measurable results across retail and media landscapes.
Implications for Retail Media and Loyalty Strategies
Kaufmann’s appointment signals NexChapter’s intent to strengthen its advisory services in loyalty and retail media by incorporating advanced data strategies and industry best practices. His role will support grocery and convenience retailers in adapting to evolving consumer behaviors and digital transformation trends, while also fostering stronger B2C and B2B partnerships. This move positions NexChapter to better assist clients in designing cohesive, effective programs that drive sustained growth and engagement.
