Kevel Partners with Carwow to Advance Automotive Retail Media
Kevel, a leader in API-based advertising technology, announced a partnership with Carwow, the UK’s premier online car marketplace, to expand and refine Carwow’s retail media network. This collaboration aims to deliver custom advertising solutions tailored for the automotive e-commerce landscape, empowering Carwow’s network of OEMs and dealerships with innovative tools to reach their audiences more effectively.
Powering Precision in Carwow’s Marketplace
At the core of this partnership lies Kevel’s Retail Media Cloud, a flexible API-first platform enabling Carwow to deploy diverse ad formats such as sponsored listings, seamlessly integrated into its marketplace. By leveraging first-party data, Carwow can now offer advertisers highly-targeted campaigns that resonate with their unique audience segments, ensuring relevant and timely messaging. The real-time, programmable nature of Kevel’s technology supports rapid campaign launches and personalized ad experiences, meeting the exact needs of automotive advertisers.
Advantages for Automotive Advertisers
- Advanced Audience Targeting: Utilizes rich first-party data for precise ad delivery to relevant shopper segments.
- Varied Ad Formats: From sponsored listings to customizable native ads, enhancing brand visibility within Carwow’s platform.
- Accelerated Deployment: API-driven setup reduces time-to-market for campaigns, allowing flexible adjustments.
- Data Privacy Compliance: Operates within strict privacy standards, giving advertisers confidence in their data practices.
- Improved Return on Investment: Targeted placements boost engagement and conversion rates for OEMs and dealerships.
Broader Implications for Retail Media
The Kevel-Carwow partnership exemplifies a shifting retail media landscape where specialized verticals such as automotive are creating tailored advertising ecosystems. This trend highlights the growing importance of API-first technologies and first-party data in building agile, scalable retail media networks beyond traditional retail sectors. As marketplaces seek new revenue streams and advertisers demand measurable outcomes, flexible ad tech frameworks like Kevel’s will play an essential role in facilitating this evolution.
By blending sophisticated targeting with custom ad capabilities, the collaboration between Kevel and Carwow offers a blueprint for future retail media innovations, demonstrating how data-driven, marketplace-based advertising can unlock value for all participants in the automotive commerce ecosystem.
