Metcash Appoints Ivan Curic to Steer LocalEyes Retail Media Growth
Metcash has named Ivan Curic as Head of Sales for its LocalEyes Retail Media Network, a key move to accelerate the network’s growth and deepen its impact within Australia’s independent retail sector. This appointment signals Metcash’s commitment to expanding its retail media capabilities and providing advertisers with a powerful new platform for localised outreach.
Strategic Leadership for Independent Retailers
Ivan Curic brings extensive media sales experience from prominent companies including Domain, Southern Cross Austereo (SCA), and Nine. His background in managing commercial partnerships and agency relations makes him well-suited to lead LocalEyes’ sales efforts. Curic will focus on cultivating new advertiser partnerships and working closely with agencies to leverage the network’s distinct advantages, driving commercial growth while reinforcing relationships with Metcash’s independent retail partners.
LocalEyes: A Differentiated Approach to Retail Media
LocalEyes Capitalises on a network of over 6,500 independent retailers nationwide, spanning well-known brands such as IGA, Mitre 10, and Cellarbrations. This network enables advertisers to combine broad national reach with finely targeted regional and community-level marketing. Unlike retail media options concentrated on major chain stores, LocalEyes offers access to diverse local retail environments, delivering advertisements with a strong local resonance that appeals to shoppers in food, liquor, and hardware sectors.
Implications for the Australian Retail Media Market
The appointment of Ivan Curic and the scaling of LocalEyes represent a strategic push by Metcash into the growing retail media ecosystem. By harnessing a broad network of trusted independent retailers, Metcash is positioning LocalEyes as a distinctive option for brands aiming to engage local shoppers in more meaningful ways. This move reflects broader trends in Australian retail media toward localised, community-connected advertising opportunities that complement digital and traditional media strategies.
