Saket Mehta to Scale Commerce Media Networks
Nift, a leader in commerce media technology, has named Saket Mehta as its first Chief Revenue Officer. Mehta joins Nift with a rich background in sales and business development within digital platforms. His role will focus on advancing Nift’s growth through strategic partnerships and expanding business operations, driving the adoption of innovative commerce media solutions across industries.
Nift’s AI Platform Redefines Monetization Beyond Retail
Nift leverages an AI-powered platform that operates a two-sided marketplace connecting brands and platforms via personalized consumer experiences. Unlike traditional advertising methods, Nift enables platforms, including fintech and travel companies, to monetize by offering consumers tailored ‘thank you’ gifts at key transaction moments. This approach transforms customer engagement into a revenue stream, allowing platforms to compete in a monetization space traditionally dominated by retail media networks.
Differentiating Commerce from Retail Media
Commerce media, as articulated by Saket Mehta, transcends the boundaries of retail media by integrating across diverse verticals such as fintech, travel, and healthcare. While retail media centers around advertising within retail environments, commerce media focuses on the direct connection between consumer transactions and personalized rewards or incentives. This category unlocks new consumer touchpoints and monetization models by embedding commerce incentives directly into the customer journey beyond the point of sale.
Driving New Customer Acquisition and Loyalty
For direct-to-consumer brands, Nift’s commerce media model offers a cost-effective customer acquisition channel that delivers higher return on investment compared to traditional advertising. By utilizing AI to customize experiences and rewards, Nift’s platform boosts consumer sentiment, engagement, and repeat purchase behavior. This personalized approach nurtures customer loyalty and reinforces platform monetization, showcasing the potential of commerce media to reshape marketing strategies in fast-evolving digital markets.
