Ocado Ads & Epsilon Launch Expanded Retail Media Solution
Ocado Ads has partnered with Epsilon to extend its retail media offering beyond Ocado-owned channels. The deal pairs Ocado’s shopper data and ad inventory with Epsilon’s identity resolution platform, COREid, to activate verified audiences across the open web, connected TV and audio. The goal is to give brands programmatic scale while keeping audience targeting rooted in retailer data.
Extending Reach Beyond Ocado’s Properties
Rather than limiting campaigns to Ocado.com and app placements, advertisers can now carry retailer-derived audience segments into external ecosystems. Using deterministic and probabilistic signals resolved by COREid, Ocado Ads can place ads on CTV, publisher sites and programmatic exchanges while preserving the link to shopper behavior and purchase intent.
Empowering Advertisers with Verified Audiences
Advertisers gain access to verified audiences built from Ocado customer insight, with controls for frequency, placement type and measurement. That gives brands clearer attribution and reduces wasted spend by targeting users known to have relevant shopping signals instead of relying solely on contextual or broad demographic proxies.
COREid Platform at the Helm
COREid functions as the identity layer connecting Ocado’s first-party data to external ad environments. It resolves identifiers, matches audiences to bid streams and supplies privacy-safe anonymized segments for activation. The integration supports programmatic workflows and aims to maintain data governance and consent requirements while enabling cross-channel reach.
Redefining Retail Media Effectiveness
This collaboration reflects a wider industry move: retail media networks are moving from on-site placements to open web and CTV activation powered by identity resolution. For advertisers, the benefit is clearer control, measured outcomes and larger scale. For shoppers, it promises more relevant messaging tied to real purchase signals rather than guesswork. In short, Ocado Ads and Epsilon aim to deliver retail media without guesswork by combining retailer truth with identity-driven activation across the digital ecosystem.
