Sainsbury’s, through its media arm Nectar360, has launched Nectar360 Pollen, a unified retail media platform designed for omnichannel campaigns. The platform aims to streamline retail media operations for brands and agencies engaged in the UK market.
Nectar360 Pollen integrates customer data and artificial intelligence to provide comprehensive insights across channels. It offers users a single portal for planning, activating, optimizing, and measuring retail media campaigns. Among its features is a multi-touch attribution model combined with a visualisation tool that facilitates detailed performance tracking and campaign adjustment.
According to a statement from Nectar360 leadership, the launch addresses the growing complexity within the retail media sector. The platform was developed based on direct feedback from clients, supporting efficiency and clarity for brand managers and agencies. This approach serves Sainsbury’s goal of advancing its retail media business by delivering a more manageable and effective campaign experience.
For marketers, Nectar360 Pollen enables simplified campaign management and more precise measurement of impact. Consumers may benefit indirectly through more relevant advertising experiences. The platform represents a significant development in the UK retail media landscape by offering a comprehensive, in-house built solution focused on unifying and streamlining omnichannel retail media efforts.
