THG Beauty Media, part of THG Ingenuity, has formed a new partnership with LiveRamp to strengthen its commerce media capabilities. This collaboration utilizes LiveRamp’s Retail Intelligence solution to unlock deeper data-driven insights that benefit brands advertising within THG Beauty’s commerce media network.
By integrating LiveRamp’s platform with THG Beauty Media’s extensive first-party data, which includes information on over five million consumers, brands will gain a clearer view of shopper behavior across popular beauty retail sites such as LOOKFANTASTIC and Cult Beauty. This data enables a better understanding of consumer journeys and preferences, allowing advertisers to tailor campaigns more effectively.
Furthermore, the partnership enables precise measurement of advertising impact. Brands can now track key performance indicators like incremental return on ad spend (iROAS), new customer acquisition, customer lifetime value (LTV), market share growth, and other significant metrics. These insights help advertisers optimize their media spend and marketing strategies in real time.
Advertisers will access detailed performance dashboards that visualize campaign outcomes with breakdowns by channel, sales drivers, specific SKUs, and geographic regions. These tools provide comprehensive analytics that support data-driven decision-making and pinpoint the most effective elements of each campaign.
THG Beauty Media’s Chief Commercial Officer highlighted the partnership’s significance, emphasizing that this marks the first time the beauty sector has access to this level of measurement and granularity. From LiveRamp’s perspective, the Retail Intelligence solution unlocks strategic opportunities and scalable value for brands within THG Beauty’s media network.
This collaboration is set to deliver more sophisticated, actionable data for brands advertising on THG Beauty Media’s platforms, ultimately driving better campaign outcomes and strengthening the network’s offering to its retail partners.
