Unlocking New Retail Media Opportunities on CTV
Titan OS, a technology and advertising company, has joined forces with ShowHeroes, a leader in digital video and Connected TV (CTV) solutions, to deliver data-driven retail media campaigns in the United Kingdom, Germany, and Brazil. This partnership enables advertisers to activate retail media leveraging first-party data on premium CTV inventory, bringing a new level of precision to video advertising in these key markets.
The Power of First-Party Retailer Data
The collaboration integrates first-party audience segments from prominent retailers such as Currys in the UK and Casas Bahia in Brazil with ShowHeroes’ expansive CTV platform. This allows advertisers to reach verified in-market shoppers with targeting based on product interest and purchase intent. By connecting retail transaction data directly to CTV campaigns, the partnership delivers audiences that are both relevant and measurable, driving advertising decisions grounded in real shopper behavior.
Driving Measurable Outcomes in a Growing Market
Connected TV is experiencing rapid growth across Europe and Latin America, with increasing premium video consumption in the UK, Germany, and Brazil. Titan OS and ShowHeroes aim to convert this expanding CTV viewership into actionable retail media results. The integration offers brands improved targeting capabilities alongside transparent measurement, helping advertisers quantify return on investment and optimize campaigns for performance. This initiative addresses the rising demand in retail media for data-driven solutions that blend scale with audience quality.
By combining the strengths of Titan OS’s retail data expertise with ShowHeroes’ digital video technology, this partnership represents a strategic step towards more accountable, effective retail media on Connected TV platforms.
