Vudoo and PubMatic Partner to Scale Shoppable Advertising
Vudoo, a commerce media technology provider, has partnered with ad tech firm PubMatic to bring scalable shoppable ad experiences to programmatic channels. The integration aims to reduce friction for brands, agencies and publishers by packaging interactive shopping into standard programmatic buys across connected TV, display and video.
Streamlining Activation and Driving Measurable Outcomes
The two companies use a single deal ID and programmatic workflows so advertisers can activate shoppable creatives without bespoke engineering for every publisher. Ads can present product details and allow a near-instant checkout path that keeps consumers inside the ad environment or routes them directly to purchase. Measurement is built to capture product views, add-to-cart events and completed purchases, enabling closed-loop reporting that links media to revenue.
For agencies and retail media teams this means faster time-to-market for commerce campaigns and clearer performance signals. Publishers gain a standardized way to monetize interactive inventory while preserving user privacy and attribution integrity.
Advancing the Commerce Media Landscape
The partnership signals broader movement toward integrated commerce experiences across media. “This collaboration makes shoppable ads simple to buy and measure,” said a PubMatic executive. A Vudoo spokesperson added that the work supports a ‘Commerce Everywhere’ approach, where content, ads and transactions sit closer together to improve conversion efficiency.
For retailers and brands focused on optimizing ad spend, the joint solution offers a practical path to close the loop between impressions and sales, scale interactive campaigns programmatically, and test commerce-enabled placements across CTV, video and display without heavy engineering lifts.
