New Roles Driving Strategic Focus
Retail media platform Zitcha has appointed Tony Karp as Group Chief Operating Officer (COO) as part of a senior leadership restructure designed to accelerate its global growth. Karp brings extensive operational leadership experience, having successfully managed scaling initiatives in technology and retail sectors.
Alongside Karp’s appointment, Troy Townsend has been promoted to Group Chief Executive Officer (CEO), overseeing global strategy and operations. Jack Byrne takes on the role of APAC CEO, leading expansion and client engagement in the Asia-Pacific region.
Townsend stated that these changes reflect the company’s commitment to strengthening its operational capability to meet increasing demand internationally. He noted the appointments aim to deliver improved efficiency and focus across all regions.
Fueling Global Expansion
This leadership restructure aligns with Zitcha’s strategic efforts to expand its retail media platform footprint, particularly in North America and APAC markets. Enhanced leadership capacity is critical as the company integrates recent funding and makes new hires to support scaling.
The company’s investment in leadership roles underscores its move to capture growing opportunities in retail media, where data-driven advertising solutions are becoming pivotal for retailers and brands.
By elevating experienced executives like Karp, Townsend, and Byrne, Zitcha is poised to streamline operations and deliver expanded services, positioning itself as a significant player in the global retail media landscape.
These leadership changes mark a key moment for Zitcha as it transitions from a high-growth startup into a more mature, globally scaled organization.
