Commerce Media

A concise guide for brands and retailers on the AI, data and partnership shifts shaping commerce media through 2026, with practical actions.

Concise executive overview of retail media networks: why they matter, first-party data use, measurement tips and three practical steps for brands and retailers.

Omnicom is folding shopper agency TPN into its Flywheel commerce unit to create a connected commerce offering that combines shopper data, retail media tech, and client-centric teams.

Major agency groups are racing to turn data into retail media performance. Learn how Publicis’ Epsilon and Omnicom’s Omni reshape commerce media, why integration beats ownership, and what brands and retailers should do now.

How algorithmic discovery, first-party data, AI and quick commerce will reshape retail media in 2026. Strategic actions for networks, brands and agencies.

Why legacy FMCG brands are premiumizing products and how retail media, social commerce and quick commerce help them win Gen Z and millennial shoppers.

Jivox’s DaVinci Commerce, an agentic AI platform for retail media, was selected for the NRF 2026 Innovators Showcase for speeding creative, compliance, personalization and measurable sales.

A concise analysis of 2025 retail media M&A, including DoorDash’s Symbiosys deal, AI partnerships, and strategic implications for 2026.

Commerce media is growing faster than legacy channels. Learn how retail media reduces ecommerce stress, captures purchase intent during the golden quarter, and where budgets are shifting.

How brands can use retail media and first-party data to sustain growth under LHF restrictions. Actionable strategies for measurement, omnichannel reach and creative shifts.