Commerce Media

Explore Walmart’s strategic expansion of retail media into CTV, influencer marketing, and in-store experiences, redefining how brands engage consumers across the funnel.

Discover how Sam’s Club has transformed in-store retail media from pilot projects into a measurable, scalable engine through innovative activations, precise measurement, and organizational integration.

Understand the key distinctions between retail media, commerce media, and aggregator networks. Learn how clear definitions impact strategy and budgets in retail media.

Explore IAB Europe’s latest retail media standards including Commerce Media Measurement v2 and Flexible Ad Size Guidelines. Learn what these updates mean for retail media networks, brands, and agencies.

Discover how the Criteo and DoorDash partnership creates new advertising avenues in retail media, targeting grocery, convenience, and CPG sectors with diverse ad formats.

Discover how Mastercard Commerce Media leverages payment data and card-linking technology to solve retail media attribution challenges and deliver personalized consumer experiences.

Explore how Dollar General’s retail media network targets rural America’s untapped advertising market with advanced data and measurement strategies to drive last-mile customer engagement.

Publicis Media announces Niel Bornman’s expanded leadership role, signalling strategic shifts within the agency and potential impacts on the retail media sector.

Explore how AI is shaping retail media today with practical applications and challenges. Understand where AI delivers real results and where it falls short in retail advertising.

Discover how Claritas’s Amazon Ads Partner certification leverages AI for real-time optimization, simplifying retail media fragmentation and boosting campaign performance.