Commerce Media

Explore how commerce AI leverages consented first-party data and real-time decisioning to drive measurable outcomes in retail media, shaping the future of shopper engagement.

Discover how Yahoo DSP’s new MixIn partnership and premium media collaborations create a seamless omnichannel retail media strategy, delivering precise targeting and measurable ROI.

Explore the evolving landscape of retail media as it moves offsite through programmatic channels, leveraging first-party data to deliver broader and more precise advertising solutions for retailers and brands.

Explore Walmart’s strategic expansion of retail media into CTV, influencer marketing, and in-store experiences, redefining how brands engage consumers across the funnel.

Discover how Sam’s Club has transformed in-store retail media from pilot projects into a measurable, scalable engine through innovative activations, precise measurement, and organizational integration.

Understand the key distinctions between retail media, commerce media, and aggregator networks. Learn how clear definitions impact strategy and budgets in retail media.

Explore IAB Europe’s latest retail media standards including Commerce Media Measurement v2 and Flexible Ad Size Guidelines. Learn what these updates mean for retail media networks, brands, and agencies.

Discover how the Criteo and DoorDash partnership creates new advertising avenues in retail media, targeting grocery, convenience, and CPG sectors with diverse ad formats.

Discover how Mastercard Commerce Media leverages payment data and card-linking technology to solve retail media attribution challenges and deliver personalized consumer experiences.

Explore how Dollar General’s retail media network targets rural America’s untapped advertising market with advanced data and measurement strategies to drive last-mile customer engagement.