Discover how Sam’s Club has transformed in-store retail media from pilot projects into a measurable, scalable engine through innovative activations, precise measurement, and organizational integration.
Sam’s Club Sets the Standard for Scalable In-Store Retail Media Read More »
Discover how Frasers Group’s Elevate platform plans to become one of the largest retail media networks in the UK by 2028 through strategic integration and innovative retail media solutions.
Frasers Group’s Elevate Aims for UK Retail Media Leadership by 2028 Read More »
Explore the rise of programmatic in-store retail media, its impact on brand messaging, data-driven personalization, and the future opportunities for retailers and marketers.
Programmatic In-Store Retail Media: Unlocking the Future of Physical Retail Advertising Read More »
Discover how non-endemic brands can leverage retail purchase data to unlock consumer insights, improve targeting, and boost advertising performance in retail media.
Non-Endemic Brands and Retail Data: Driving Smarter Retail Media Strategies Read More »
Discover how The Trade Desk’s partnership with Koddi and Gopuff integrates onsite and offsite retail media, simplifying programmatic buying and shaping the future of Retail Media Networks.
The Trade Desk, Koddi, and Gopuff Unite to Revolutionize Retail Media Buying Read More »
Explore how retail media is rapidly expanding beyond e-commerce into connected TV, shoppable social media, and programmatic advertising, reshaping the advertising landscape.
Retail Media’s Cross-Channel Expansion: From E-Commerce to CTV, Social, and Programmatic Read More »
Explore current retail media trends, leading networks like Amazon and Walmart Connect, challenges in measurement, and strategic benefits for brands in e-commerce advertising.
The State of Retail Media: Key Trends and Strategic Insights for Brands Read More »
Understand the key distinctions between retail media, commerce media, and aggregator networks. Learn how clear definitions impact strategy and budgets in retail media.
Clarifying Retail Media, Commerce Media, and Aggregators: A Practical Guide Read More »
Understand key ad network terms like commerce media, retail media, financial and travel media, and aggregators to optimize retail media strategies and budget allocation.
Decoding Ad Network Terminology for Strategic Retail Media Investment Read More »
Explore IAB Europe’s latest retail media standards including Commerce Media Measurement v2 and Flexible Ad Size Guidelines. Learn what these updates mean for retail media networks, brands, and agencies.
IAB Europe Unveils New Retail Media Standards: A Guide for Marketers Read More »
