Explore how the rise of AI agents and APIs could reshape retail media, shifting focus from apps to agent-driven customer interactions and new branding strategies.
The Agent-Centric Shift: What It Means for Retail Media Read More »
Discover why secure infrastructure is a strategic advantage in retail media, fostering trust among retailers, brands, and consumers while driving platform growth.
Secure Infrastructure: A Strategic Edge in Retail Media Read More »
Explore the rapid growth of commerce media as it extends beyond traditional retail, with projections of a $93B US market by 2029 and new opportunities in finance, fitness, and other sectors.
Commerce Media Expands Rapidly Beyond Traditional Retail Channels Read More »
Explore why third-party data is essential for retail media strategies, overcoming first-party limitations and enabling seamless cross-channel targeting and measurement with CTV and emerging media.
The Role of Third-Party Data in Strengthening Retail Media Integration Read More »
John Lewis Partnership extends its retail media network beyond onsite channels, introducing offsite advertising options powered by first-party data and Epsilon technology.
Discover how secure infrastructure is essential for building trust in digital marketplaces and why this trust drives success in retail media ecosystems.
The Role of Secure Infrastructure in Building Trust for Retail Media Marketplaces Read More »
Discover strategic lessons from Kristi Argyilan, the ‘Godmother’ of Retail Media. Learn how RMNs can build unique brands, leverage first-party data, and evolve beyond performance marketing.
Retail Media Lessons from Kristi Argyilan: Playbook Insights for RMN Success Read More »
Commerce media has become mainstream with growing investments, yet marketers struggle with strategy, budget, content, and measurement hurdles. Discover key challenges and future needs.
Commerce Media Adoption is Strong, But Marketers Face Persistent Challenges Read More »
Explore the business of digital game marketplaces including authorized sellers, gray markets, P2P item trades, and aggregators. Understand consumer demand, risks, and retail implications.
Digital Game Marketplaces: Exploring Authorized, Gray, and P2P Models Read More »
Retail media networks are evolving beyond lower-funnel tactics, adopting full-funnel advertising solutions with key partnerships like Walmart-NBCU and Amazon-Roku to attract broader brand budgets.
Retail Media Networks Expand to Full-Funnel Advertising to Capture Brand Budgets Read More »
