Publicis Media announces Niel Bornman’s expanded leadership role, signalling strategic shifts within the agency and potential impacts on the retail media sector.
Publicis Media Appoints Niel Bornman to Expanded Group Leadership Role Read More »
Discover how Perion and Albertsons Media Collective’s partnership leverages first-party purchase data to deliver targeted retail media campaigns across display and digital out-of-home channels.
Explore how retail media is driving digital ad spend growth, evolving through e-commerce platforms like eBay, and leveraging Alibaba’s multimodal AI to shape the future of advertising.
Retail Media Growth, Platform Shifts, and AI Innovation Transforming the Industry Read More »
Albert Heijn is the first retailer certified under IAB Europe’s Retail Media Certification Programme, audited by ABC, setting new standards in retail media measurement and transparency.
Albert Heijn Becomes First Retail Media Network Certified by IAB Europe Read More »
Explore why retail media must embrace its unique strengths and avoid diluting its identity amid the evolving landscape of Connected TV advertising.
The CTV Identity Reckoning: Why Retail Media’s Authenticity Is Essential Read More »
Discover how Sonder’s AI-driven platform is transforming owned media into new revenue streams for retailers and brands with its US launch and Global Insights Report.
Sonder Launches in US to Unlock Billion-Dollar Owned Media Potential for Retailers Read More »
Explore how AI is shaping retail media today with practical applications and challenges. Understand where AI delivers real results and where it falls short in retail advertising.
AI in Retail Media: Moving Beyond the Hype to Real Impact Read More »
Explore how agentic AI is transforming retail media from performance marketing to strategic brand building and preference programming. Discover why Retail Media Networks hold the key to future brand loyalty.
Agentic AI and Retail Media Networks: The Future of Brand Building Read More »
Discover how Claritas’s Amazon Ads Partner certification leverages AI for real-time optimization, simplifying retail media fragmentation and boosting campaign performance.
Claritas’s Amazon Certification Brings AI-Powered Precision to Retail Media Read More »
Explore how AI reshapes retail media through precise ad personalization, smarter campaign management, and improved measurement. Practical insights for brands and retailers.
How AI is Transforming Retail Media Strategy and Campaigns Read More »
