Explore recent significant investments in retail technology, including AI, operational intelligence, and retail media networks, and their impact on retail media strategies.
Major Investments Shaping the Future of Retail Technology and Media Read More »
Explore the trust issues in Amazon Ads, focusing on DSP biases and Amazon’s efforts to improve transparency through tools like Amazon Marketing Cloud for advertisers.
Amazon Ads and the Trust Challenge: Transparency in Retail Media Read More »
Explore the tension between retail media’s performance metrics like ROAS and brand growth principles. Discover why evolving measurement frameworks are essential for full-funnel retail media impact.
Retail Media’s Measurement Crossroads: Moving Beyond ROAS for Sustainable Brand Growth Read More »
Explore the growing dominance of video and social media in offsite retail advertising. Learn key data, audience targeting insights, and practical steps for optimizing your retail media strategy.
Offsite Retail Media: Why Video and Social Platforms Lead Advertising Strategies Read More »
Explore how video and social media are leading offsite retail media growth. Discover strategies for retail media networks and brands to leverage YouTube, Instagram, TikTok, and CTV with advanced audience targeting.
Offsite Retail Media: Harnessing Video and Social Platforms for Strategic Growth Read More »
Discover how commerce media leverages first-party transaction data to transform targeted advertising beyond retail. Explore its impact, growth, and strategic benefits for diverse industries.
The Rise of Commerce Media: A Strategic Overview for Industry Leaders Read More »
Discover actionable strategies for brands to optimize retail media spend, measure true incremental impact, and diversify platforms for sustainable growth amid rising costs and market concentration.
Retail Media’s Reality Check: Practical Strategies for Sustainable Growth Read More »
Amazon’s advanced DSP technology and shift to off-site advertising keep it ahead in retail media. Discover what this means for brands, retailers, and the evolving advertising landscape.
How Amazon’s DSP Strengthens Its Hold on Retail Media Leadership Read More »
Explore how retail media’s data-driven targeting converges with Connected TV’s broad reach, creating new commerce opportunities while addressing integration challenges.
Retail Media and CTV: Unlocking the Future of Connected Commerce Read More »
Discover how AI and sensor technology enable real-time, privacy-compliant retail media in physical stores. Learn their role in driving sales uplift and omnichannel integration.
How AI and Sensor Technology Are Transforming In-Store Retail Media Read More »
