How retail media networks can close their credibility gap. Lessons from CVS Media Exchange on standards, deterministic data, omnichannel attribution and partnerships.
Retail media must adopt standardized measurement, deterministic data and open ecosystems to win national brand budgets. Lessons from CVS Media Exchange.
Target Roundel is testing ChatGPT ads to tie conversational prompts to product discovery, measure commerce outcomes, and shape AI-driven retail media standards.
Target Roundel Explores ChatGPT Ads: Pioneering Retail Media’s AI Future Read More »
THG Beauty Media partners with The Trade Desk to open first-party beauty audiences from Cult Beauty and LOOKFANTASTIC for programmatic campaigns across CTV, audio and the open internet.
Digital end caps bring dynamic in-store advertising to life. See how Kroger, CVS and Barrows Connected Store power measurable, data-driven retail media.
Digital End Caps: The Next Frontier in Retail Media Read More »
A concise briefing for retail media leaders on commerce media’s expansion, intent-based measurement, data interoperability, AI-driven creative, and the untapped in-store opportunity.
Key Shifts in Commerce Media: What Retail Media Leaders Must Do Next Read More »
Fragmented retail media measurement undermines advertiser trust. Learn how IAB Europe’s Commerce Media Measurement Standards V2 standardize metrics like viewability, ROAS, and new-to-brand to unlock confident investment.
An analytical overview of France’s 2026-2029 digital ad outlook, platform dominance, local publisher tactics and tactical lessons for retail media networks.
France Digital Ad Market 2026-2029: What Retail Media Networks Must Know Read More »
How combining digital marketplaces and retail media creates a high-margin growth flywheel for retailers. Practical strategy, examples from Walmart, Worten and Rakuten.
Maximizing Retail Growth with the Marketplace & Retail Media Flywheel Read More »
Instacart is addressing retail media fragmentation through off-platform DSP integrations, data clean rooms, and a retail technology ecosystem that centralizes inventory and measurement.
How Instacart Is Tackling Retail Media Fragmentation with Tech and Data Read More »
