Advertima, Adtrac and PADS4 unite AI, computer vision and ad orchestration to make in-store digital signage measurable and impression-driven retail media.
AI-Powered Partnership Transforms In-Store Digital Signage for Retail Media Read More »
How Costco structures retail media to drive merchandise sales, preserve member trust and measure true incrementality. Practical lessons for retailers and brands.
Costco’s Retail Media Blueprint: Prioritizing Sales Velocity Over Ad Profit Read More »
A concise guide for retailers on when to build proprietary retail media capabilities and when to partner. Learn what to keep in-house, what to outsource, and how AI shapes a hybrid commerce media model.
Strategic Choices: Own the Retail Media Core, Partner to Scale Read More »
How AI, multi-channel inventory and human strategy will reshape programmatic advertising by 2026, with practical implications for retail media professionals.
Programmatic’s Future: AI, Multi-Channel, and Retail Media by 2026 Read More »
Grocery TV adds three senior leaders for retail partnerships, media sales and technology, a move that signals faster rollouts, clearer measurement and scaled in-store retail media.
Grocery TV Strengthens Leadership to Speed In-Store Retail Media Scale Read More »
How retail media and CTV combine to drive full-funnel ad growth: first-party data, premium reach, lower CAC and practical tactics for cross-channel measurement.
Why Retail Media and CTV Are the Compounding Engines of Future Ad Growth Read More »
How retail media is moving marketing from creative-led efforts to conversion-first strategies. Learn where purchases are decided, the five pillars of retailer-led growth, and practical steps for brands and agencies.
Retail Media: Shift from Creative to Conversion-Focused Marketing Read More »
How Diageo and Tesco used retail media and Dunnhumby data to move retail media from trade activation to a full-funnel marketing infrastructure.
Diageo Leads Retail Media’s Move to the Marketing Core Read More »
IAB Europe releases Commerce Media Measurement Standards V2 and Flexi Ad Sizes Guidelines. Learn what changes mean for retailers, brands and ad tech teams.
IAB Europe publishes Commerce Media Measurement Standards V2 and Flexi Ad Sizes Guidelines to standardise measurement, simplify creative and build trust.
IAB Europe Updates Retail Media Measurement and Flexi Ad Sizes Read More »
