Retail media networks and new DSP capabilities are reshaping programmatic spend, pressing incumbents like The Trade Desk to adapt while advertisers demand clearer measurement and ROI.
Retail Media’s Ascent Forces Reappraisal of DSP Dominance Read More »
AI-driven discovery, shoppable social content, and predictive personalization are reshaping retail media. Practical steps for advertisers, brands, and retailers.
Evolving E-commerce: AI, Social Commerce & Predictive Personalization Read More »
DoubleVerify shifts verification focus to CTV, social and retail media networks, using AI and partnerships to boost ad accountability and brand suitability across walled gardens.
DoubleVerify’s Strategic Shift: Prioritizing CTV, Social and Retail Media Verification Read More »
How first-party data is reshaping retail media networks: practical steps for brands and retailers to capture, activate and measure audience-driven campaigns in a privacy-first world.
First-Party Data: What Brands Must Do Now to Win in Retail Media Read More »
Programmatic audio is underused in retail media. Learn how DSPs and retailers can use dynamic audio creative and first-party data to drive omnichannel revenue.
How DSPs and Retail Media Networks Can Unlock Programmatic Audio with Dynamic Creative Read More »
Chrome’s HTTPS-First policy forces secure delivery for ads and pixels. What retail media networks must do to protect shopper data and modernize adtech.
Chrome’s HTTPS-First: Bolstering Retail Media’s Secure Future Read More »
How Sallie Mae’s Backpack Media uses life stage data and internal alignment to build a commerce media network. Strategic lessons for retail media teams.
What Retail Media Can Learn from Sallie’s Backpack Media Read More »
How Sallie’s Backpack Media applies life-stage predictive data and internal alignment to build a commerce media network. Practical lessons for retail media leaders.
Sallie’s Backpack Media: Lessons for Retail Media from Education Commerce Read More »
Recent senior hires at Zitcha, Tesco Media & Insights, Quantcast and others signal renewed investment and competitive positioning across retail media.
Retail Media Sees Strategic Leadership Shifts: Zitcha, Tesco Media, Quantcast and More Read More »
Vudoo and PubMatic integrate to make shoppable advertising easier to buy, measure and convert across CTV, display and video. Learn how single deal ID, instant checkout and closed-loop measurement help retail media teams link ad spend to sales.
Vudoo and PubMatic Team Up to Scale Shoppable Ads in Programmatic Channels Read More »
