Discover how McDonald’s leveraged OpenX and Attain to deliver measurable sales lift and new customer acquisition through programmatic advertising rivaling retail media networks.
How McDonald’s Programmatic Campaign Achieved Retail Media-Level Performance Read More »
Explore expert insights on retail media’s future by 2026, including AI-driven strategies, hyper-personalization, measurement advances, and off-site expansion shaping the advertising landscape.
Retail Media in 2026: Key Predictions Transforming the Industry Read More »
Discover how non-endemic brands can leverage retail purchase data to unlock consumer insights, improve targeting, and boost advertising performance in retail media.
Non-Endemic Brands and Retail Data: Driving Smarter Retail Media Strategies Read More »
Discover how Koddi and In-Store Marketplace’s partnership streamlines programmatic access to in-store retail media, unifying omnichannel strategies for brands and retailers.
Koddi and In-Store Marketplace Partner to Simplify Programmatic In-Store Retail Media Read More »
Explore how retail media is driving digital ad spend growth, evolving through e-commerce platforms like eBay, and leveraging Alibaba’s multimodal AI to shape the future of advertising.
Retail Media Growth, Platform Shifts, and AI Innovation Transforming the Industry Read More »
Ace Hardware introduces RedVest Media, its retail media network powered by third-party tech partners, delivering a strategic late-mover approach to compete in the RMN market.
Ace Hardware Launches RedVest Media, Leveraging Late-Mover Advantage in Retail Media Read More »
Jeffrey Cohen leaves Amazon Ads to join Skai as Chief Business Development Officer, underscoring a shift towards omnichannel, AI-powered commerce media platforms in retail advertising.
Discover insights from DDVC Springboard EU on AI, interoperability, and in-store tech transforming Retail Media Networks into unified, data-driven commerce platforms.
How AI and In-Store Technology Are Shaping the Future of Retail Media Networks Read More »
Explore how the Radiowalla and AdsWizz partnership is set to advance digital audio advertising across Southeast Asia, offering new opportunities for retail media and brand engagement.
Explore the concerns surrounding The Trade Desk’s Kokai AI and how biased programmatic inventory affects transparency and competition in the retail media ecosystem.
The Trade Desk’s Kokai AI and the Impact of Biased Inventory on Retail Media Read More »
