Programmatic

As shoppable ads move to social and CTV, RMNs face an attribution gap. Learn the measurement tactics RMNs must adopt to prove ROI and compete with Amazon.

Why brands are shifting retail media off-site, which channels and targeting deliver ROI, and how teams must adapt measurement, data and AI to capture full-funnel value.

How AI is shifting retail media from broad reach to predictive personalization for Black Friday 2025. Practical steps for brands to plan ad spend, inventory, and campaign strategy.

Five concise retail media predictions for 2025 and beyond: ad spend trends, first-party data, omnichannel expansion, measurement advances, and what brands must do next.

Explore the trust issues in Amazon Ads, focusing on DSP biases and Amazon’s efforts to improve transparency through tools like Amazon Marketing Cloud for advertisers.

Discover how AI and sensor technology enable real-time, privacy-compliant retail media in physical stores. Learn their role in driving sales uplift and omnichannel integration.

Explore how retail media networks can overcome data silos, articulate unique value propositions, and leverage AI to thrive amid programmatic consolidation in retail media.

Discover how McDonald’s leveraged OpenX and Attain to deliver measurable sales lift and new customer acquisition through programmatic advertising rivaling retail media networks.

Explore expert insights on retail media’s future by 2026, including AI-driven strategies, hyper-personalization, measurement advances, and off-site expansion shaping the advertising landscape.

Discover how non-endemic brands can leverage retail purchase data to unlock consumer insights, improve targeting, and boost advertising performance in retail media.