Programmatic

Yassir’s acquisition of French programmatic firm Kawarizmi pairs first-party demand signals with cross-channel programmatic reach. What marketers in EMEA need to check.

Programmatic audio is underused in retail media. Learn how DSPs and retailers can use dynamic audio creative and first-party data to drive omnichannel revenue.

Screenverse teams with Dover Fueling Solutions to scale programmatic DOOH across 12,000+ screens and 1,600 locations, unlocking measurable retail media in convenience channels.

A concise guide for brands on the top retail media trends: first-party data, performance measurement, and omnichannel integration, with tactical next steps.

Sports influencers and advanced media buying are reshaping retail media. Learn how RMNs should act on off-site reach, programmatic CTV and M&A opportunities.

An analytical overview of France’s 2026-2029 digital ad outlook, platform dominance, local publisher tactics and tactical lessons for retail media networks.

Retail media’s rapid rise is threatened by inconsistent measurement, identity fragmentation and network overload. Brands like Bayer are calling for industry standards now.

How AI, multi-channel inventory and human strategy will reshape programmatic advertising by 2026, with practical implications for retail media professionals.

How retailers and brands can take control of programmatic retail media using first-party data, transparent supply, omnichannel reach, AI buying, and accountable measurement.

Agentic ad tech promises goal-driven AI agents for retail media. This concise guide explains protocols, the evolution vs revolution debate, and practical implications.