Retail Media

John Lewis Partnership’s retail media network now offers offsite advertising through a collaboration with Epsilon, leveraging first-party data for targeted CTV and online display campaigns beyond onsite platforms.

Explore why third-party data is essential for retail media strategies, overcoming first-party limitations and enabling seamless cross-channel targeting and measurement with CTV and emerging media.

John Lewis Partnership extends its retail media network beyond onsite channels, introducing offsite advertising options powered by first-party data and Epsilon technology.

Discover strategic lessons from Kristi Argyilan, the ‘Godmother’ of Retail Media. Learn how RMNs can build unique brands, leverage first-party data, and evolve beyond performance marketing.

Retail media networks are evolving beyond lower-funnel tactics, adopting full-funnel advertising solutions with key partnerships like Walmart-NBCU and Amazon-Roku to attract broader brand budgets.

Retail media networks are expanding beyond lower-funnel focus to full-funnel advertising, driven by major partnerships and acquisitions. Learn why this shift matters for brands and advertisers.

Retail media networks are shifting from lower-funnel focus to full-funnel capabilities, integrating off-site, cross-platform targeting, and measurement to meet brand advertiser demands and drive market growth.

Goldbach Group and AdTech platform GoWit announce a strategic partnership to boost retail media capabilities in Switzerland. Discover how this alliance combines technology and local expertise to activate first-party data in Swiss retail.