Discover how Perion and Albertsons Media Collective’s partnership leverages first-party purchase data to deliver targeted retail media campaigns across display and digital out-of-home channels.
Albert Heijn is the first retailer certified under IAB Europe’s Retail Media Certification Programme, audited by ABC, setting new standards in retail media measurement and transparency.
Albert Heijn Becomes First Retail Media Network Certified by IAB Europe Read More »
Discover how Sonder’s AI-driven platform is transforming owned media into new revenue streams for retailers and brands with its US launch and Global Insights Report.
Sonder Launches in US to Unlock Billion-Dollar Owned Media Potential for Retailers Read More »
Explore how agentic AI is transforming retail media from performance marketing to strategic brand building and preference programming. Discover why Retail Media Networks hold the key to future brand loyalty.
Agentic AI and Retail Media Networks: The Future of Brand Building Read More »
Explore how AI reshapes retail media through precise ad personalization, smarter campaign management, and improved measurement. Practical insights for brands and retailers.
How AI is Transforming Retail Media Strategy and Campaigns Read More »
Explore Ferrero’s realistic approach to retail media with insights on audience overlap, ‘precision at scale’, and internal collaboration for measurable brand impact.
Ferrero’s Pragmatic Strategy for Retail Media’s Full-Funnel Potential Read More »
Explore the Bundesverband Digitale Wirtschaft’s (BVDW) new framework shaping digital instore retail media in Germany, focusing on technology, measurement, and strategic guidance for advertisers.
Germany Unveils Framework to Standardize Digital Instore Retail Media Read More »
Discover how Mars prioritizes retail media spending by focusing on growth, first-party data, and brand awareness while tackling measurement challenges across channels.
How Mars Strategically Allocates Its Retail Media Budget Read More »
Explore how Best Buy Ads leverages physical stores, member data, and creative expertise to redefine retail media strategy and set new industry benchmarks.
Best Buy’s Retail Media Strategy: A New Standard in the Industry Read More »
Explore how retail media networks are adapting to a maturing market with slower growth. Learn key strategies like advanced measurement and diversified ad offerings to drive sustained advertiser ROI.
Retail Media’s Maturing Market: How Networks Can Secure Sustained Growth Read More »
