How brands use retail media and first-party data to sequence discovery, consideration and conversion, and measure outcomes across social, search and commerce.
Orchestrating Digital Journeys: Retail Media from Discovery to Purchase Read More »
How Sallie Mae’s Backpack Media uses life stage data and internal alignment to build a commerce media network. Strategic lessons for retail media teams.
What Retail Media Can Learn from Sallie’s Backpack Media Read More »
Google’s VRC Non-Skip ads are now global. Learn how CTV-focused, AI-optimized non-skippable video can increase reach and ad efficiency for retail media teams.
Google’s VRC Non-Skip Ads Go Global: Strategic Guide for Retail Media Read More »
Move retail media beyond last-click. Learn a practical full-funnel measurement approach using first-party data, longitudinal tracking, MMM, MTA and outcome KPIs.
Full-Funnel Retail Media Measurement: From Last-Click to Lifetime Value Read More »
Retail media must adopt standardized measurement, deterministic data and open ecosystems to win national brand budgets. Lessons from CVS Media Exchange.
Instacart is addressing retail media fragmentation through off-platform DSP integrations, data clean rooms, and a retail technology ecosystem that centralizes inventory and measurement.
How Instacart Is Tackling Retail Media Fragmentation with Tech and Data Read More »
How retail media networks use shoppable formats across social and CTV to compress the funnel, deliver closed-loop measurement, and drive ROI for brands and retailers.
Shoppable Media for Retail: How RMNs Turn Discovery into Direct Purchase Read More »
How retail media and CTV combine to drive full-funnel ad growth: first-party data, premium reach, lower CAC and practical tactics for cross-channel measurement.
Why Retail Media and CTV Are the Compounding Engines of Future Ad Growth Read More »
With flat budgets and tighter adspend scrutiny, brands that add retail media to their marketing mix see clearer ROI, faster conversion, and smarter targeting.
Brands Are Winning By Changing Their Marketing Mix: Why Retail Media Matters Read More »
CES 2026 briefing for retail media: RMN expansion, CTV shopping and targeting, agentic AI use cases, plus three actions for teams to adopt now.
CES 2026: What Retail Media Leaders Must Know About CTV and Agentic AI Read More »
