Discover why Retail Media Networks must reveal their tech stacks to attract brand ad spend, build trust, and drive long-term growth. Learn from Home Depot’s transparency success.
Retail Media Transparency: How Hiding Tech Stifles Growth and Trust Read More »
Explore the impact of social media on UK consumer spending and buyer’s remorse, and discover practical retail media strategies to build trust and improve ad effectiveness.
How Social Media Shapes UK Consumer Spending and Retail Media Strategies Read More »
Explore how retail media networks can overcome first-party data limits by leveraging strategic third-party data. Learn key selection criteria, the impact of consumer fragmentation, and TV targeting insights.
Unlocking Retail Media Growth with Strategic Third-Party Data Read More »
Discover how Kevel’s API-based Retail Media Cloud powers Carwow’s automotive marketplace with advanced ad formats and precise targeting, reshaping retail media networks.
Kevel and Carwow Join Forces to Transform Automotive Retail Media Read More »
Explore the concerns surrounding The Trade Desk’s Kokai AI and how biased programmatic inventory affects transparency and competition in the retail media ecosystem.
The Trade Desk’s Kokai AI and the Impact of Biased Inventory on Retail Media Read More »
Explore how retail media is transforming brand-agency-retailer collaboration through shopper data, agency adaptation, and emerging transparency tools shaping the future.
Evolving Collaboration in Retail Media: Data, Agencies, and Future Trends Read More »
Analyze Perion Network’s Q4 2023 earnings with a focus on retail media’s role, Digital-out-of-Home’s surge, CTV challenges, AI integration, and financial stability within the advertising landscape.
Perion’s Q4 2023 Earnings: Retail Media and DOOH Fuel Advertising Solutions Growth Read More »
Discover how experiential commerce transforms retail by blending storytelling with omnichannel strategies and retail media to drive consumer engagement and measurable ROI.
Experiential Commerce: Unlocking Retail Growth Through Engagement and Retail Media Read More »
Discover how Liverpool FC and Adidas set new sales records through strategic e-commerce and social media campaigns, offering key retail media lessons for brand marketers.
Liverpool FC & Adidas: A Retail Media Success Story in Sports Merchandising Read More »
Discover how Very Media Group’s HelloStudio integrates personal, shopping, and financial data into creative retail media campaigns, delivering personalized content and measurable sales growth for brands.
