Target Roundel is testing ChatGPT ads to tie conversational prompts to product discovery, measure commerce outcomes, and shape AI-driven retail media standards.
Target Roundel Explores ChatGPT Ads: Pioneering Retail Media’s AI Future Read More »
THG Beauty Media partners with The Trade Desk to open first-party beauty audiences from Cult Beauty and LOOKFANTASTIC for programmatic campaigns across CTV, audio and the open internet.
Digital end caps bring dynamic in-store advertising to life. See how Kroger, CVS and Barrows Connected Store power measurable, data-driven retail media.
Digital End Caps: The Next Frontier in Retail Media Read More »
A concise briefing for retail media leaders on commerce media’s expansion, intent-based measurement, data interoperability, AI-driven creative, and the untapped in-store opportunity.
Key Shifts in Commerce Media: What Retail Media Leaders Must Do Next Read More »
Fragmented retail media measurement undermines advertiser trust. Learn how IAB Europe’s Commerce Media Measurement Standards V2 standardize metrics like viewability, ROAS, and new-to-brand to unlock confident investment.
An analytical overview of France’s 2026-2029 digital ad outlook, platform dominance, local publisher tactics and tactical lessons for retail media networks.
France Digital Ad Market 2026-2029: What Retail Media Networks Must Know Read More »
How combining digital marketplaces and retail media creates a high-margin growth flywheel for retailers. Practical strategy, examples from Walmart, Worten and Rakuten.
Maximizing Retail Growth with the Marketplace & Retail Media Flywheel Read More »
Instacart is addressing retail media fragmentation through off-platform DSP integrations, data clean rooms, and a retail technology ecosystem that centralizes inventory and measurement.
How Instacart Is Tackling Retail Media Fragmentation with Tech and Data Read More »
Discover how retail media networks and voice commerce combine to capture intent, drive conversions and deliver measurable ROI with practical steps for brands.
The Future of Retail Advertising: Uniting Retail Media and Voice Commerce Read More »
Combine retail media networks with voice commerce to capture intent, speed conversions, and measure ROAS. A concise, actionable guide for brand marketers and retailers.
Retail Media + Voice Commerce: A Practical Roadmap to Capture Demand Read More »
