Q1 ad spend shifts toward AI-backed measurement and first-party data. Learn why retail media networks are capturing budgets and what brands expect for ROI.
Q1 Marketing Shifts: How AI and Measurement Are Driving Dollars to Retail Media Read More »
Commerce media is moving from growth play to strategic discipline. Learn why ROAS falls short, how trust and AI reshape measurement, and what leaders must change.
Commerce Media’s Moment of Maturity Read More »
Why hybrid retail media networks give retailers control, flexibility and better monetization for in-store media. Practical steps to build a future-proof stack.
Unlocking In-Store Media: The Strategic Advantage of Hybrid RMNs Read More »
Retail media’s rapid rise is threatened by inconsistent measurement, identity fragmentation and network overload. Brands like Bayer are calling for industry standards now.
Why Retail Media Growth Demands Better Measurement Read More »
How retail media networks extend Super Bowl impact into algorithmic commerce. Practical tactics for creative, measurement, and post-launch amplification to build brand equity.
Super Bowl Ads and Retail Media: Engineering Equity for the Algorithmic Age Read More »
How retail media networks use shoppable formats across social and CTV to compress the funnel, deliver closed-loop measurement, and drive ROI for brands and retailers.
Shoppable Media for Retail: How RMNs Turn Discovery into Direct Purchase Read More »
Albertsons Media Collective uses store-level holdouts and low-energy RFID beacons to prove privacy-safe in-store incrementality and drive new-to-category growth.
Albertsons’ Blueprint for Measuring In-Store Retail Media Incrementality Read More »
IAB forecasts 9.5% US ad spend growth in 2026, driven by commerce media and agentic AI. Strategic takeaways for retail media networks and brand marketers.
IAB: 2026 US Ad Spend to Grow 9.5% — What Retail Media Networks Must Do Now Read More »
Advertima, Adtrac and PADS4 unite AI, computer vision and ad orchestration to make in-store digital signage measurable and impression-driven retail media.
AI-Powered Partnership Transforms In-Store Digital Signage for Retail Media Read More »
How Costco structures retail media to drive merchandise sales, preserve member trust and measure true incrementality. Practical lessons for retailers and brands.
Costco’s Retail Media Blueprint: Prioritizing Sales Velocity Over Ad Profit Read More »
