A concise guide for brands on the top retail media trends: first-party data, performance measurement, and omnichannel integration, with tactical next steps.
Retail Media: 3 Trends Brands Must Act On Now Read More »
Verve is expanding from mobile and CTV into physical retail media with a full-stack offering and Viewento acquisition, funding infrastructure to scale in-store ads.
Verve’s Bold Move into In-Store Retail Media: Full-Stack, Funded, and Ready to Scale Read More »
Move retail media beyond last-click. Learn a practical full-funnel measurement approach using first-party data, longitudinal tracking, MMM, MTA and outcome KPIs.
Full-Funnel Retail Media Measurement: From Last-Click to Lifetime Value Read More »
GoWit partners with Publicis Media Middle East to deploy GoWit One, an AI AdOps platform that unifies fragmented retail media, boosts omnichannel reach and streamlines campaign operations across MENA and Türkiye.
GoWit and Publicis Media Join Forces to Scale Retail Media Across MENA & Türkiye Read More »
Zitcha hires former Meta and Walmart executive Steve Biddle as CCO. His retailer-to-platform-to-advertiser experience positions Zitcha to tackle tech, margin, and AI challenges.
Zitcha Appoints Steve Biddle as Chief Commercial Officer — A 360° Move for Retail Media Read More »
WPP’s new framework scores AI advertising across data, tech, distribution, commerce and content. Read a practical briefing for retail media networks, brands and agencies.
WPP’s AI Advertising Framework: What Retail Media Teams Must Know Read More »
Retail media is great at demand capture. For long-term brand growth, CPGs should rebalance spend toward CTV, using contextual, emotional and use-case targeting to build demand.
Reclaiming Brand Investment: Why CPGs Must Zag from Retail Media to CTV for Real Growth Read More »
Sports influencers and advanced media buying are reshaping retail media. Learn how RMNs should act on off-site reach, programmatic CTV and M&A opportunities.
Why Sports Influencers and Media Buying Will Drive Retail Media M&A in 2026 Read More »
How retail media networks can close their credibility gap. Lessons from CVS Media Exchange on standards, deterministic data, omnichannel attribution and partnerships.
Retail media must adopt standardized measurement, deterministic data and open ecosystems to win national brand budgets. Lessons from CVS Media Exchange.
