Retail Media

Forecasts for retail media in 2026: ad spend growth, first-party data strategies, AI-driven ads, omnichannel expansion and new measurement approaches for retailers and brands.

How Costco’s member-first retail media network prioritizes loyalty and merchant alignment over short-term ad revenue, offering a sustainable RMN blueprint.

W23, backed by leading grocers, invests in Topsort to bring AI-driven bidless auctions to retail media, widening access for long-tail advertisers and retailers.

NielsenIQ’s 2026 beauty outlook and what it means for retail media networks. Practical RMN tactics for social commerce, K-beauty, indie brands, and cautious consumers.

CVS Media Exchange uses 90 million addressable profiles, an omnichannel footprint and cross-team cadence to deliver precision marketing, sales uplift and total market growth for advertisers.

Explore recent significant investments in retail technology, including AI, operational intelligence, and retail media networks, and their impact on retail media strategies.

Explore the tension between retail media’s performance metrics like ROAS and brand growth principles. Discover why evolving measurement frameworks are essential for full-funnel retail media impact.

Explore how video and social media are leading offsite retail media growth. Discover strategies for retail media networks and brands to leverage YouTube, Instagram, TikTok, and CTV with advanced audience targeting.

Discover actionable strategies for brands to optimize retail media spend, measure true incremental impact, and diversify platforms for sustainable growth amid rising costs and market concentration.

Explore how retail media’s data-driven targeting converges with Connected TV’s broad reach, creating new commerce opportunities while addressing integration challenges.