Retail Media

As retail media shifts from rapid expansion to maturity, brands must rebalance budgets, adopt full-funnel tactics, and pick networks and formats that deliver long-term ROI.

Retail media networks and new DSP capabilities are reshaping programmatic spend, pressing incumbents like The Trade Desk to adapt while advertisers demand clearer measurement and ROI.

DoubleVerify shifts verification focus to CTV, social and retail media networks, using AI and partnerships to boost ad accountability and brand suitability across walled gardens.

How first-party data is reshaping retail media networks: practical steps for brands and retailers to capture, activate and measure audience-driven campaigns in a privacy-first world.

Chrome’s HTTPS-First policy forces secure delivery for ads and pixels. What retail media networks must do to protect shopper data and modernize adtech.

How Sallie’s Backpack Media applies life-stage predictive data and internal alignment to build a commerce media network. Practical lessons for retail media leaders.

AI chatbots are reshaping product search. Why retail media networks still hold the edge and what they must do to adapt and capture ad dollars.

Target grew online sales in Q4 2025 through Roundel retail media, Target Plus marketplace growth and Target Circle 360 loyalty while leveraging stores for fulfillment.

Practical takeaways from industry leaders on building retail media networks: organizational change, treating brands as clients, AI-powered stores, and data foundations.

Wickes has launched Wickes Connected Retail Media, a UK retail media network using Epsilon CoreID to target home improvers and trade audiences across digital and in-store channels.