Retail Media

A concise guide for retailers on when to build proprietary retail media capabilities and when to partner. Learn what to keep in-house, what to outsource, and how AI shapes a hybrid commerce media model.

Grocery TV adds three senior leaders for retail partnerships, media sales and technology, a move that signals faster rollouts, clearer measurement and scaled in-store retail media.

How Diageo and Tesco used retail media and Dunnhumby data to move retail media from trade activation to a full-funnel marketing infrastructure.

IAB Europe publishes Commerce Media Measurement Standards V2 and Flexi Ad Sizes Guidelines to standardise measurement, simplify creative and build trust.

OpenAI testing ads in ChatGPT signals a structural shift for retail media. Learn why AI-enabled shopping will stick, which revenue streams are at risk, and where retail media can hold advantage.

Albertsons is rolling digital ad screens into over a third of stores, using causal incrementality measurement to prove in-store sales lift for CPG advertisers.

How B2B retailers convert online stores into media platforms using purchase data, precise targeting and practical measurement to drive ROAS.

How Macy’s used Amazon Retail Ad Service to add 175 advertisers, manage data concerns and scale its media arm. Practical lessons for retail media teams.

Six strategic shifts defining retail media in 2026: partnerships, AI orchestration, RMN alliances, trust, creative dominance, and blended physical-social commerce.

A concise roadmap for retail media leaders: how AI, partnerships, first-party data and privacy-compliant strategies define the next phase of commerce media.