Retail Media

A concise 2026 playbook for retail media leaders: how RMNs, standardized measurement, native commerce creative, and ad tech control drive profitability and trust.

FairPrice Group appoints Rajiv Singh to head FPG ADvantage, pushing an omnichannel retail media strategy that leverages 570+ touchpoints, 1.7M app users and proven ROI.

Verve is expanding from mobile and CTV into physical retail media with a full-stack offering and Viewento acquisition, funding infrastructure to scale in-store ads.

GoWit partners with Publicis Media Middle East to deploy GoWit One, an AI AdOps platform that unifies fragmented retail media, boosts omnichannel reach and streamlines campaign operations across MENA and Türkiye.

Zitcha hires former Meta and Walmart executive Steve Biddle as CCO. His retailer-to-platform-to-advertiser experience positions Zitcha to tackle tech, margin, and AI challenges.

Retail media is great at demand capture. For long-term brand growth, CPGs should rebalance spend toward CTV, using contextual, emotional and use-case targeting to build demand.

How retail media networks can close their credibility gap. Lessons from CVS Media Exchange on standards, deterministic data, omnichannel attribution and partnerships.

Target Roundel is testing ChatGPT ads to tie conversational prompts to product discovery, measure commerce outcomes, and shape AI-driven retail media standards.

Digital end caps bring dynamic in-store advertising to life. See how Kroger, CVS and Barrows Connected Store power measurable, data-driven retail media.

Fragmented retail media measurement undermines advertiser trust. Learn how IAB Europe’s Commerce Media Measurement Standards V2 standardize metrics like viewability, ROAS, and new-to-brand to unlock confident investment.